News Flash

Von Dutch brings new premium sunglasses

25 Mar '06

2 min read

Leading Los Angeles based Fashion Company and lifestyle brand, Von Dutch Originals, has expanded into a new product category by introducing a new line of premium sunglasses.

Made in Italy, using the best lens technology and materials, Von Dutch Kustom Eyes is a complete line of Men's, Women's, and Unisex sunglasses. The line is a collaboration between Von Dutch's designers and top Italian manufacturers. The Von Dutch eyewear collection is broken down into two segments, Eyes and Kustom Eyes.

Eyes, the more moderately priced of the two lines ($120-$150 retail), features injection-mold plastic frames that include graphic logos along the arms of the glasses. This new style of graphic application is a design concept that Von Dutch is proudly pioneering. Kustom Eyes, the ultra-premium segment of the line ($230-$550), features high-quality acetate frames, as well as nickel-free, hypoallergenic, stainless-steel frames.

"It was important to us to maintain the brand image and keep a consistency between our fashion apparel and eyewear," said Von Dutch Originals Vice-President and head of the eyewear division, Niels Juul. "We aimed to create a line of sunglasses that could properly compliment our fashion line.

The artistic expression on the frames reflects the same level of individuality as on our apparel. We used fresh designs and varied graphics to match our current collection. For us, it was really all about creating this continuity between the eyewear and clothing."

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