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Apparel firm Eberjey named Designer of the Year 2020

22
Dec '19

Pic: PRNewsfoto/Eberjey

Eberjey, the industry leader in women’s lingerie and sleepwear, has been named as the ‘Designer of the Year 2020’ by the Salon International de la Lingerie, the leading global show in the intimate apparel and swimwear market. Eberjey will be awarded for the uncompromising elegance of its designs in Paris on January 18, 2020, the first day of the show.

Since its launch in 1996, the Miami-based brand has cultivated a steadfast focus on comfort and the power of softness, self-care and natural beauty. Changing how women shopped for intimate apparel, Eberjey was at the forefront of the shift in consumer mind-set, ultimately pioneering a new vision of lingerie and sleepwear.

In an era of push-up bras and G-strings, Ali Mejia and Mariela Rovito wanted to create products that supported authentic expression of self and sensuality. They set out to create everyday lingerie that allowed women to simply be themselves. The brand’s bralettes and briefs took off with their barely-there but supportive qualities. It was Eberjey’s newly defined degree of comfort that began gaining international recognition, the company said in a press release.

The brand went on to revolutionise sleep as we know it with its classic sleeping pyjama cut in a signature, buttery-soft modal. The Gisele PJ elevated sleepwear into a fashion category, inspiring the brand’s founders to expand the range soon after, offering a full line of lingerie, pyjamas, loungewear, resort wear, and mini. Its now-iconic silhouettes made in the softest fabrics encourage women to feel at home and slip into a relaxed state of mind.

“It is an honour to be recognised for our distinction and importance in the industry. We saw a void in the market and built a brand that would give women the opportunity to be comfortable and confident in their own skin – a complete departure from the oversexualised fantasy brands that were popular at the time,” Ali Mejia, Eberjey co-founder & creative director said.

Fibre2Fashion News Desk (GK)

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