Donatella Versace to get Fashion Icon Award
Courtesy: Fashion Awards
The British Fashion Council has chosen Donatella Versace for the Fashion Icon Award, which will be given at the Fashion Awards 2017 on December 4 in London. The award celebrates the creativity, innovation, glamour and power of Versace and recognises the fashion legacy of Gianni Versace and the role Donatella Versace played in maintaining the iconic brand.
Besides maintaining the iconic brand her brother created, Donatella Versace has supported, mentored and championed many young British designers and young designers around the world. December 2017 is also a very significant moment in time for Versace as it marks the end of a year of remembrance and tribute to Gianni’s 20-year legacy and the celebration of Donatella Versace’s 20th year at the helm.
Donatella Versace’s career started by her brother Gianni’s side as his right hand and inspiration, as his challenger and his champion and as the Creative Director of Versus. Whilst Gianni was reinventing the codes of fashion and defining the imagery in fashion for the 90’s, it was Donatella who brought celebrity into the house and into the iconic advertising campaigns. Following the untimely passing of her brother, Donatella took up the role of Artistic director for the brand in 1997 and has since been responsible for countless cultural moments that have shaped the fashion world.
Known for her creative brilliance and artistic vision, Donatella has not only gained recognition through her creative direction for Versace, but also through her endless support and encouragement of emerging design talent. In 2010 Versace launched the Central Saint Martins 20:20 Fashion Fund and most recently announced the Gianni Versace Scholarship. Donatella has also collaborated with some of the leading new talent in the UK including Christopher Kane, Jonathan Anderson and Michael Halpern.
Born in Calabria, Italy and raised by her dressmaker mother, father and two older brothers, Donatella was primarily influenced by her brother’s passion for fashion. Founded by Gianni Versace in 1978, the brand first opened its doors in Milan showing both men’s and womenswear. Gianni’s genius in design made the brand internationally renowned for its innovative materials, ultra-glamourous design, iconic patterns and revolutionary menswear. The iconic Medusa heads, the invention of metal mesh and advertising campaigns shot by Richard Avedon and Bruce Weber featuring the likes of Naomi Campbell and Linda Evangelista further defined the ‘90s and turned Versace into an international symbol of luxury and glamour.
Through her incredible commitment to design, innovation and business, Donatella Versace has continued to build the brand into one of the best known luxury fashion brands in the world. This year alone has seen her collaborate with Lady Gaga for the Super Bowl.
Donatella Versace, artistic director Versace commented “I am truly honoured to be collecting the Fashion Icon Award at The Fashion Awards 2017. For 40 years my brother and I have done what we love and that is a legacy I am honoured to continue and uphold. We have celebrated empowerment, joy and of course glamour. We have championed a community of people who share our values and together with them have created truly iconic images in the world of fashion.”
Dame Natalie Massenet, chairman British Fashion Council commented:“Donatella Versace is an exemplary woman and designer who has shaped the global fashion industry with her vision for Versace. She has shown incredible strength and dedication to the industry and has continued her brother’s legacy through her remarkable work.”
The Fashion Awards in partnership with Swarovski recognise creativity and innovation in fashion. The Fashion Awards celebrate exceptional individuals whose imagination and creativity have broken new ground in fashion globally over the past 12 months and brands and businesses that have transformed the possibilities of fashion today. The event hosted in fashion’s creative capital, London, raises money to nurture future generations of fashion talent. The BFC Education Foundation is the charitable partner to The Fashion Awards 2017 in partnership with Swarovski. (SV)
Fibre2Fashion News Desk – India