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Elleti shows new garment collection at Kingpins Amsterdam

Oct '19
Pic: Elleti Group
Pic: Elleti Group
Elleti, a leading company highly specialised in laundry and garment-making services, is displaying ‘Out of the blue impressions’, a new capsule collection of garments at the ongoing Kingpins Amsterdam show, in booth T7. The leading boutique denim sourcing show features highly-edited selection of vendors that include denim and sportswear fabric mills.

Inspired by six great artistic movements from the past century, Out of the blue impressions is the special capsule collection reimagining the timeless beauty of art through a unique style that breaks new ground. Twelve garments, featuring denim and more, are the result of the in-house R&D team effort and commitment to the development of one-of-a-kind solutions, according to Elleti.

Every piece is envisioned and advanced according to a fresh and disrupting approach to art, resulting in unprecedented interpretations of much loved art periods to be realised on special canvases through specific techniques.

Garments inspired by Cubism, a movement that transforms reality instead of representing it, are, thus, dismembered and recomposed by laser geometries until they merge and overlap with their very own pattern. Multi-coloured metal coating, coiled hand-made lines, balance of seamless and defined figures are a tribute to the Art Nouveau’s artist Klimt: the garments don’t represent the palette but become art in themselves. As part of the Impressionist movement, dynamism, colour, and expression take over the subject represented, leaving out the details in favour of the aesthetic experience, as a result the garments are reworked using natural pigments and avoiding bleach. Undergoing the tie & dye technique, garments representing abstractism are turned into communication tools through unexpected combinations featuring a disruptive flow of shapes, symbols and colours. Lastly, pop art results in pieces where the representation of art shifts onto the production techniques – plastic foiling and colour spray. Thus, the art piece becomes the way through which art is made and the definition itself of the artistic product.

Fibre2Fashion News Desk (GK)

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November 2019

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