Home / Knowledge / News / Fashion / Modae SRL to distribute new collection of Rachel Stark-Cappelli
Modae SRL to distribute new collection of Rachel Stark-Cappelli
29
Jun '11
Obscene Jeans Corp. lead Designer Rachel Stark-Cappelli met with representatives of Modae SRL last week to secure Italian distribution for the company's exciting new denim collection.

Based in Florence, Modae's distribution group employs 10 agents throughout Italy to maximize sales for luxury fashion companies such as Orion London, Lipsy London, Almost Famous and Mute Watch. Stark-Cappelli presented Obscene Jeans' new line to Modae Owner and Managing Director Salvio Rollo and three of the company's top sales reps on Thursday for potential nationwide distribution.

“Modae SRL has a well-earned reputation for taking up-and-coming, trendy brands and developing them into huge sales successes in Italy,” Stark-Cappelli said. “They were very excited to see an American brand with a European flair and eye for detail. Based on the amazing feedback I received, I think Modae and Obscene Jeans are going to be a fantastic fit.”

Stark-Cappelli went on to note that Modae SLR is constantly being offered new and different fashion lines, making the selection process very exacting. However, she did confirm that Obscene Jeans may already have an advantage since all of Modae SRL's agents servicing Italy's various regions have evaluated and approved the company's new collection.

“We're planning to make four sample ranges for the top agents to launch sales in the stronger cities, such as Florence, Rome, Milan and Veneto,” said Stark-Cappelli. “The samples will be ready for Italy at the end of August, which coincides perfectly with their Spring/Summer 2012 sales campaign.”

Italian fashion distribution is a key benchmark in Obscene Jeans' plans to grow into an international luxury lifestyle brand. Last week, the company signed a purchase agreement to acquire Beijing Beautyfresh International Trade Co. (Beautyfresh), a Chinese government-licensed importer/exporter of luxury goods, opening the door to the billions-strong Chinese luxury market.

“We're dedicated to developing fashions and beauty products that will stand out in any market around the globe,” said OBJE President and CEO Robert Federowicz. “As our global distribution network grows, Obscene Jeans' market potential will become nearly limitless.”

Obscene Jeans Corp


Must ReadView All

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

ITC helps bolster Chinese investment in Ethiopian textile

Textiles | On 24th Sep 2018

ITC helps bolster Chinese investment in Ethiopian textile

Major Chinese textile firms are stepping up sourcing and investment...

No-deal Brexit to entail 'substantial costs' for UK: IMF

Textiles | On 24th Sep 2018

No-deal Brexit to entail 'substantial costs' for UK: IMF

A ‘no-deal’ Brexit on World Trade Organisation terms would entail...

Interviews View All

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Veronique Lee, Modavanti

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search