Fortune 500 Company Amazon.com Inc announced that fourth quarter 2005 jewelry sales increased more than 100 percent year-over-year.
In addition to increased selection and lower prices, the company attributes the growth to various enhancements to the Jewelry & Watches store throughout the year, including the addition of loose diamonds, more than 1,000 new watch styles, Amazon Diamond Search and Create Your Own Ring.
"Now more than two years after launch, growth in the Amazon Jewelry & Watches store is stronger than ever," said Steven Goldsmith, Vice President, Amazon.com Jewelry & Watches.
"Customers love Amazon's outstanding selection and low prices, as well as helpful online shopping features such as Create Your Own Ring."
Throughout 2005, Amazon focused on increasing selection, lowering prices, and delivering best-of-breed online shopping features for customers, including:
Loose Diamonds: A selection of thousands of loose diamonds that range in size from .05 to more than five carats and come in round, princess, emerald, marquise, radiant, pear and oval cuts, giving diamond shoppers immediate access to a large selection of loose diamonds, especially hard-to-find stones.
Just in time for Valentine's Day, the store features a large selection of heart-shaped stones ranging in price from $1,760 to $14,970.
The product page for each diamond includes in-depth information such as table, depth, symmetry and polish,as well as cut, clarity, color and carat weight.