Menswear designer Jade Howe rolls out 'Hause of Howe' concept

15 Feb '06

3 min read

Howe, the first premium sportswear collection, is going to rollout its new fall 2006 collection and 'Hause of Howe' concept at the Project Trade Show Las Vegas this February 21-23.

For fall 2006 Howe presents heavily stylized, tailored sportswear under the newly formed 'Hause of Howe' lifestyle umbrella and significantly expands its collection of bottoms (premium denim & non denim), knits, fleece, vests and 3-piece suits with a rock 'n' roll edge.

"The Hause of Howe is our irreverent, American rock 'n' roll tweaking of the European couture fashion house concept," said Designer and President Jade Howe.

"Fittingly, the fall 2006 collection we are now launching is the best execution of our vision to date," adds Howe. Officially, the brand is renaming its parent company, 'The Hause of Howe.'

At this year's 2006 Grammy Awards, Chester Bennington of Linkin Park wore a complete outfit from Howe's fall 2006 collection during his Grammy performance with Paul McCartney and Jay-Z.

Designer Jade Howe feels that this is a testament to the brand's loyal following of artists, musicians, creative entrepreneurs, and the new type of business-meets-street professional he refers to as 'indie executives.' It is also a culmination of sorts of his founding vision.

"Four years ago we started a unique look with the goal of changing the way men dress -- and now it's finally exploding for the brand on a cultural and retail level," said Howe.

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