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Alliance Data extends database marketing services pact with New York & Co

Feb '06
Leading provider of transaction services, credit services and marketing services Alliance Data Systems Corporation has signed a long-term agreement with New York & Company Inc to provide a co-brand credit card program.

Alliance Data also informed the signing of a contract extension to continue providing database marketing services for the retailer. These credit and marketing services will augment New York & Company's existing private label credit card program, which Alliance Data has provided since 1996. New York & Company is a leading specialty retailer of women's fashions and accessories with 2005 sales of over of $1 billion and more than 500 retail locations nationwide.

Under terms of the agreements, Alliance Data will provide account acquisition and activation, receivables funding, credit authorization, card issuance, statement generation, direct mail and email marketing services, remittance processing, and customer service functions. The co-brand credit card program will complement the retailers' existing private label credit card program, providing select customer segments with an alternate card choice for making purchases. As is consistent with the private label credit card program, the co-brand offering will be targeted to customers that meet Alliance Data's traditional credit quality standards.

Through the co-brand credit card program, cardholders will automatically be enrolled in a rewards program and receive points for every dollar spentwhen shopping at New York & Company locations, as well as for purchases made outside the brands. Additionally, through the database analytics services, Alliance Data will design, execute and analyze results of direct marketing and email campaigns for New York & Company's entire customer universe. These services will be utilized to promote special merchandise offers and drive traffic into the stores.

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