Candie's Inc & Riviera Concepts signs deal for Badgley Mischka brand to develop signature fragrance
14 May '05
3 min read
Premier luxury evening wear Badgley Mischka, a division of Candie's Inc announced it has entered into a long-term worldwide license agreement with Toronto-based, Riviera Concepts Inc., for its BADGLEY MISCHKA brand for the development of a signature fragrance.
The new scent will launch in 2006, followed by several additional launches that will potentially include a men's fragrance, a bridal fragrance and a host of ancillary products including creams, lotions, soaps, bath products and scented candles. The signature fragrance will be targeted exclusively for select luxury department stores such as Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue.
The alliance with Riviera continues the Company's global expansion strategy for the Badgley Mischka brand and follows previously announced agreements with Groupe JS International for Badgley Mischka Couture, Pronovias USA for Badgley Mischka Bridal, NewMont Group for Badgley Mischka Fur, Franchi Accessories for Badgley Mischka Handbags and Sama Eyewear for Badgley Mischka Eyewear.
Commenting on the new partnership, Adrian Ellis, President of Riviera, stated "Badgley Mischka is one of the most prestigious brands in America and we are thrilled to have the opportunity to work with Mark and James and translate their unique sense of glamour to the world of fragrance. We are committed to developing this into a global business with a wide range of luxurious products that reflect the spirit of the Badgley Mischka brand."