“Visible White Beauty” by Manish Malhotra, identifies with the concept that fashion is from the inside out. Inspired by Colgate's exciting new toothpaste launch, this collection in the stark colours of White & Red was showcased at the Grand Hyatt.
Everyone in attendance was on their feet with applause as the distinctive summer collection was unveiled by the stunning Sonam Kapoor who sashayed the ramp in beautiful red attire.
The front row of a completely packed show included Prabha Parameswaran- MD, Colgate India, Actor Ayushman Khurana, Singer- Hard Kaur, Sheetal Mafatlal, Aditya Hitkari & Divya Palat, Ashish Raheja, Shaina NC and Krishika Lulla to name a few.
Designed for the young and confident shopper who has an eye for fashion, this Indian summer wear collection by Manish Malhotra is contemporary, simple and chic. Light and breezy, the collection comprises of white and red designs, flowing seamlessly with metallic combinations.
Speaking about his association with Colgate Palmolive, Manish says, “To me fashion and style starts with a great smile. The new Colgate Visible White offers exactly that – the perfect dazzling white smile. It is effective, stylish, and affordable.
This new toothpaste is a must have for anyone's beauty regime. It encourages youth who are fashion conscious to use a product that will aid the beauty and life of their teeth which will further enhance their style and boost their confidence. "
An opportunity to do a collection keeping Colgate's image in mind and then amalgamating it with my fashion aesthetics is a rare one. The colours chosen for the collection are in the shades of white and red with flowing silhouettes that reflect the refreshing summer mood”.
This distinctive summer collection was unveiled by the stunning Sonam Kapoor. Adorning red attire, Sonam along with Manish concluded the spectacular evening by unveiling the new stylish beauty toothpaste from Colgate.