Brunello Cucinelli enters made-to-measure suits segment

06 Sep '13
2 min read

Brunello Cucinelli, the Italian maison operating in the luxury goods sector is entering the field of tailoring men’s suits and made-to-measure suits by purchasing the business of the historical tailors d’Avenza, while in Solomeo it is inaugurating the “Craft School”, a place of dialogue and training which will host craft technique courses in the knitwork sector in October.

Brunello Cucinelli S.p.A. has signed a memorandum of understanding for the purchase from d'Avenza Fashion S.p.A. of the business specializing in tailoring men’s suits and made-to measure suits that today employs 56 staff.

The Brunello Cucinelli Group is also planning to purchase the property unit located in the locality of Avenza in the Municipality of Carrara where the business currently carries out its activities and will continue to do so. The “d’Avenza” trademark does not form part of the purchase.

The parties intend to finalize the purchase of the business and the property at the beginning of 2014 with the signing the final agreements and the payment of the consideration, which in total will not exceed € 3.5 million.

It is the Company’s intention with this project to extend its offering to its customers by providing a top level tailoring service for producing men’s suits and made-to-measure suits.“The School of Crafts”

Following the Cucinelli Theatre with its seasons of prose, music and dance and the Aurelian Neohumanistic Academy which hosts seminars on philosophy, history, architecture and spirituality, Brunello Cucinelli is now inaugurating the Craft School in Solomeo.

Courses of technical training and high craftsmanship will be held at the Solomeo school from October to June, on Monday to Friday from 8.00 a.m. to 1 p.m.. The pupils, who will be selected by public notice, will receive a study grant and for this first year will follow daily courses in the theory and practice of two of the oldest and virtuous craft techniques in the knitwork sector: Darning and the Art of Mending.

This theoretical and practical learning activity will add to the internal training courses already being given in the Company, thanks to which more than 60 apprentice pupils sit down at their workplace each day next to the highly skilled Solomeo workforce. The students will also be able to breathe the life of the Company by taking part in workers’ assemblies and sharing experiences.

Brunello Cucinelli

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