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RW&CO unveils first capsule line with actor Hayden
17
Sep '13
RW&CO. is proud to announce an exciting collaboration with renowned Canadian actor, Hayden Christensen. Under the label Hayden Christensen for RW&CO., the 20-piece collection of stylish, modern menswear for Holiday 2013 is the first design collaboration for RW&CO. The collection will be available at RW&CO. stores across Canada as well as online in early November.

"We're thrilled to be partnering with Hayden, a talented Canadian known for his aspirational and effortless personal style," says RW&CO. President Sue Vovko. "RW&CO. is a fashion brand that is young, authentic and modern - qualities that Hayden embodies so well. He's the perfect choice for our first capsule collection."

"Growing up in Canada, my siblings and I always loved shopping at RW&CO., where we knew we could find on-trend, quality clothes to suit our personal styles," says Christensen, who was born in Vancouver and grew up outside of Toronto. "I'm excited to partner with a brand I feel such an authentic connection to and one that shares my detail-oriented design sensibility. I'm looking forward to wearing my designs."

Inspired by time spent at his farm in Ontario during the holiday season, the collection includes coats, jackets, shirts, pants, knitwear and accessories - ideal pieces to build the essential man's wardrobe. Hayden Christensen fans will recognize the actor's signature modern, relaxed style while loyal RW&CO. customers can expect the attention to detail, fashion, quality and comfort for which the brand is known.

"This collection is a true collaboration," says Joe Fezzuoglio, RW&CO.'s Men's Merchandise Manager, who worked closely with the actor on the collection's development. "Hayden's enthusiasm for design was apparent in his keen attention to every fabric, colour, print and detail. He didn't want to simply put his name on something that we created; he wanted to ensure that each piece was unique, and he was involved in every phase of product development."

While bringing his distinctive style to the collection, Christensen personally approved each piece for fit, comfort and fashionability. The collection is characterized by the actor's love of texture, pattern and rich colours, including deep plum, teal and mustard. His unique fashion sense is particularly evident in details that offer both style and practicality: a shirt with moldable wire collar and cuffs; suspenders added to a dress pant; a camouflage-lined jacket; and a reversible graphic print sweatshirt - as well as elbow patches and contrasting lapel details.

"Our male customers are interested in fashion and they're aware of current trends," says Sue Vovko. "They want to look good whether they're at work or dressing casually on the weekends.  We've created a terrific capsule collection that perfectly complements our holiday collection and expresses our unique point of view, 'We Fashion Differently.'  We couldn't be happier with the result and I know men are going to love it."

RW


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