Designer Anastasiya debuts line at Tokyo Fashion Week

“Naturally, we had to make the adaptation of our collection to Japanese market, as European and Asian sizes differ greatly, and the color preferences are also special”, says Anastasiya Ivanova.

The summer Spring Summer 2014 collection was presented in Paris within WHO'S NEXT PRÊT-À-PORTER PARIS exhibition. As for the Japanese fashion market, the designer states that, it is much closed and it’s not easy to get inside it. Ukrainian designer has managed to succeed due to the efforts of a company promoting European brands to Chinese and Japanese markets.

“I met the representatives of this company three years ago in Paris. During three years they have been following my collections and only this year they have finally offered me to present my collection within Tokyo Fashion Week”. Anastasiya Ivanova

The designer underlines that it is Japanese fashion market where she sees endless opportunities and perspectives for her brand.

Ukrainian Fashion Week