Home / Knowledge / News / Fashion / British GQ collaborates with Woolmark on wool feature
British GQ collaborates with Woolmark on wool feature
06
Nov '13
British GQ celebrates 25 years as the leading menswear fashion title, maintaining its presence as a global inspiration to the men's fashion industry and global trends for consumers.

In celebration of this momentous occasion The Woolmark Company has collaborated with British GQ to create an extensive wool feature, styled by Jo Levin with bespoke Savile Row tailoring and photographed by John Wright. The 26 pages are a collage of 14 iconic musicians including Sir Elton John, Dizzee Rascal, Mark Ronson, Johnny Marr, Jarvis Cocker and Paul Weller.

The Woolmark Company Chief Strategy and Marketing Officer, Rob Langtry, said, "For 25 years GQ has been the leader in men's fashion and making it accessible to an increasingly discriminating global audience. Like rock 'n' roll, fashion has its icons - personalities and designer inspiration that rise above short-term trends and drive true change and innovation.

"GQ has presented these fashion icons for 25 years just as in this issue they celebrate 25 years of rock 'n' roll in wool tailored by Savile Row. Merino wool is, and always has been part of this fabric of modern life - real, accessible, responsible and iconic."

The Woolmark Company has collaborated with British GQ to present a 26 page feature in the publication’s December edition.

Behind each of the great musicians and bespoke suits and garments tailored to perfection by the Savile Row tailors, are the luxurious fabrics carefully crafted and manufactured by weavers in the UK using Merino wool. This is the softest and finest wool fibre produced by Australian woolgrowers who have passed down from generation to generation the expertise and passion to create fine, luxurious Merino fibre for fabrics and knitwear.

The editorial feature will also be available for mobile/tablet applications, and a custom solution developed for online at GQ.co.uk with a special moving image created by the musicians specifically for the collaboration showcasing the drape and movement of Merino wool. A competition will also run from 31 October to 30 November offering 25 wool garments and accessories, with more than £20,000 of prizes donated by the Savile Row tailors, UK designer brands and leading UK luxury wool weavers.


Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search