British GQ collaborates with Woolmark on wool feature

In celebration of this momentous occasion The Woolmark Company has collaborated with British GQ to create an extensive wool feature, styled by Jo Levin with bespoke Savile Row tailoring and photographed by John Wright. The 26 pages are a collage of 14 iconic musicians including Sir Elton John, Dizzee Rascal, Mark Ronson, Johnny Marr, Jarvis Cocker and Paul Weller.

The Woolmark Company Chief Strategy and Marketing Officer, Rob Langtry, said, "For 25 years GQ has been the leader in men's fashion and making it accessible to an increasingly discriminating global audience. Like rock 'n' roll, fashion has its icons - personalities and designer inspiration that rise above short-term trends and drive true change and innovation.

"GQ has presented these fashion icons for 25 years just as in this issue they celebrate 25 years of rock 'n' roll in wool tailored by Savile Row. Merino wool is, and always has been part of this fabric of modern life - real, accessible, responsible and iconic."

The Woolmark Company has collaborated with British GQ to present a 26 page feature in the publication’s December edition.

Behind each of the great musicians and bespoke suits and garments tailored to perfection by the Savile Row tailors, are the luxurious fabrics carefully crafted and manufactured by weavers in the UK using Merino wool. This is the softest and finest wool fibre produced by Australian woolgrowers who have passed down from generation to generation the expertise and passion to create fine, luxurious Merino fibre for fabrics and knitwear.

The editorial feature will also be available for mobile/tablet applications, and a custom solution developed for online at GQ.co.uk with a special moving image created by the musicians specifically for the collaboration showcasing the drape and movement of Merino wool. A competition will also run from 31 October to 30 November offering 25 wool garments and accessories, with more than £20,000 of prizes donated by the Savile Row tailors, UK designer brands and leading UK luxury wool weavers.