In celebration of this momentous occasion The Woolmark Company has collaborated with British GQ to create an extensive wool feature, styled by Jo Levin with bespoke Savile Row tailoring and photographed by John Wright. The 26 pages are a collage of 14 iconic musicians including Sir Elton John, Dizzee Rascal, Mark Ronson, Johnny Marr, Jarvis Cocker and Paul Weller.
The Woolmark Company Chief Strategy and Marketing Officer, Rob Langtry, said, "For 25 years GQ has been the leader in men's fashion and making it accessible to an increasingly discriminating global audience. Like rock 'n' roll, fashion has its icons - personalities and designer inspiration that rise above short-term trends and drive true change and innovation.
"GQ has presented these fashion icons for 25 years just as in this issue they celebrate 25 years of rock 'n' roll in wool tailored by Savile Row. Merino wool is, and always has been part of this fabric of modern life - real, accessible, responsible and iconic."
The Woolmark Company has collaborated with British GQ to present a 26 page feature in the publication’s December edition.
Behind each of the great musicians and bespoke suits and garments tailored to perfection by the Savile Row tailors, are the luxurious fabrics carefully crafted and manufactured by weavers in the UK using Merino wool. This is the softest and finest wool fibre produced by Australian woolgrowers who have passed down from generation to generation the expertise and passion to create fine, luxurious Merino fibre for fabrics and knitwear.
The editorial feature will also be available for mobile/tablet applications, and a custom solution developed for online at GQ.co.uk with a special moving image created by the musicians specifically for the collaboration showcasing the drape and movement of Merino wool. A competition will also run from 31 October to 30 November offering 25 wool garments and accessories, with more than £20,000 of prizes donated by the Savile Row tailors, UK designer brands and leading UK luxury wool weavers.
Apparel/Garments | On 18th Sep 2018
US President Donald Trump escalated the trade war with China on...
Textiles | On 18th Sep 2018
Sunrise Bumi Textiles, one of the world's leading quality yarn...
Shri Dinesh Mills Limited
Broad range of fabrics will sell well this financial year
Colorjet India Limited
We would like to venture more companies into the Indian market
Shiladitya K Joshi
Truetzschler India Private Limited
India ITME provides a platform to interact with our stakeholders
Conceived in Europe and curated in New Delhi, NeceSera is a...
Manila-based CustomThread is a start-up offering premium custom apparel...
Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...
It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...
Directa Plus SpA
Established in 2005, Direct Plus SpA, is one of the largest producers and...
The Indian market has huge potential in technical textiles, and by far,...