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Fashion brand Prada opens new store in Istanbul
25
Nov '13
Prada opens a new store in Istanbul, in the prestigious Zorlu Center mall. Designed by architect Roberto Baciocchi, the new space occupies a total surface of 1020 square metres on one level and is dedicated to women's and men's collection sof ready-to-wear, bags, accessories and footwear.
 
The visually stunning façade is distinguished by a radiant resin "curtain" set in a regular pattern of polished steel sections, which opens to reveal the large display windows, light boxes, attractive display units and two entrances.
 
The first entrance leads to a large octagonal room dedicated to women's leather goods and accessories characterised by Prada's worldwide distinguishing traits: black and white chequered marble flooring and light, polished-steel furniture with black marble drawers and mirrors, green canvas and black marble on the walls.
 
The women's footwear and ready-to-wear collections occupy an area whose green canvas wall sare set with elegant footwear display niches. The ready-to-wear collection is presented here in Perspex display units illuminated by skylights. Perspex and polished steel tables in original, geometric shapes and soft green velvet sofas complete the ambience.
 
The second entrance leads into a first room where men's travel and accessories collection sare displayed. This space, connected to the women's leather goods area, is characterised by Prada's classic black and white chequered marble floor and polished steel and glass display units. Here, the black marble walls help to define the room's masculine touch.
 
A regular-shaped room with walls and flooring in ebony and palladium showcases presents the men's footwear and ready-to-wear collections. The colourful layout in the display counters and the russet ostrich-leather seating create a chromatic contrast that enhances and enriches the space.
 

Prada


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