Home / Knowledge / News / Fashion / Gucci's campaign CHIME brings new fund raising initiatives
Gucci's campaign CHIME brings new fund raising initiatives
08
Mar '14
On the eve of International Women’s Day, CHIME FOR CHANGE, the global campaign for girls’ and women’s empowerment founded by Gucci, has launched important new strategic initiatives to further raise funds and awareness for issues affecting girls and women worldwide. 
 
Since its launch at the TED2013conference in February 2013, CHIME FOR CHANGE has focused on the power of technology to create change, including through its strategic partnership with crowd-funding platform, Catapult, which serves as the campaign’s donation platform. 
 
Other strategic partnerships and an emphasis on social media activation have helped spread the message of girls’ and women’s empowerment to a global audience. To date, the campaign has raised more than $4.75 million, helping to fund more than 280 projects in 81 countries across 87 non-profit campaigns. 
 
Building on this technology focus, CHIME FOR CHANGE celebrates the launch of its new app,which will help the campaign continue to unite, convene and strengthen the voices calling for change for girls and women. The app will enable supporters to lend their voices by issuing #CHIMEIN messages, and to further create change by funding projects supporting girls and women through Education, Health, and Justice. 
 
Gucci Creative Director and CHIME FOR CHANGE co-founder Frida Giannini, said:“Since launching CHIME FOR CHANGE last year, we have raised significant funds and awareness for girls and women around the world, but our work has only just begun. We believe in the power of technology and partnerships to drive change, as we are all stronger together. With the launch of this app, we are calling on our community to lend their voices – together, we can call for change in the loudest voice possible.”
 
CHIME FOR CHANGE co-founder Beyoncé Knowles-Carter created a signature bell sound for the new app, lending her vocals from “Pretty Hurts.”  By sharing her voice, she is calling on others around the world to #CHIMEIN: “I am honored to be a part of the continuing work of CHIME FOR CHANGE on behalf of women and girls around the world, and especially at this time to mark International Women’s Day.”


Must ReadView All

Pic: Shutterstock

E-commerce | On 30th Nov 2020

France to impose 'digital tax' in 2020

France has decided to impose a new digital tax on big online...

Pic: University of York

Textiles | On 30th Nov 2020

UK scientists working to reduce textile industry waste

Scientists at the University of York and the Royal College of Art are ...

Pic: Material Exchange

Textiles | On 30th Nov 2020

Material Exchange raises €5 million for sustainability

Material Exchange has announced the closing of a €5 million funding...

Interviews View All

Footwear industry, Head honchos

Footwear industry
Head honchos

Personalised and differentiated footwear is in high demand

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Davide Maccabruni,

Davide Maccabruni

Schärer Schweiter Mettler (SSM) manufactures and supplies textile...

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search