>>
Home / Knowledge / News / Fashion / Gardeur declares Mar 11 as 'International Trousers Day'
Gardeur declares Mar 11 as 'International Trousers Day'
11
Mar '14
Mönchengladbach trouser specialist GARDEUR will be declaring the first “International Trousers Day”. This date is a familiar one at Mönchengladbach company headquarters: it was on 11 March 45 years ago that the brand GARDEUR was registered as Germany’s first dedicated trouser brand.
 
“We want to take this date of registration as a cue to call ‘International Trousers Day’ into existence,” said Gerhard Kränzle, CEO and majority shareholder at GARDEUR GmbH. “On the first International Trousers Day.
 
In collaboration with respondi AG, K&A BrandResearch AG asked 1,000 People aged 25 to 60 about their views on trousers. “Interesting and amusing facts came out of our first trouser study. For instance, that buying trousers is the hardest clothes shopping item to buy,” said Gerhard Kränzle. The reason for this is the lacking fit of many trousers. 
 
Atelier GARDEUR would like to show German consumers that trouser shopping need not be a problem. “We invest in perfect trouser architecture. Our work in cutting technology, the labs and at our sewing machines ensures a perfect fit and a high-quality product,” explains Gerhard Kränzle. For instance, the Mönchengladbach trouser specialist checks every roll of fabric used to ensure a reliable fit for its customers.
 
 Other Facts:
-Trousers are more often too loose rather than too tight
-Germans own an average of 13.5 pairs of trousers
-Both men and women want to hide their backside and stomach in their trousers
 
About GARDEUR
The Mönchengladbach trouser specialist GARDEUR manufactures high-quality and innovative men and women’s trousers and women’s skirts with a perfect fit. The Group’s portfolio includes the brands Atelier GARDEUR, G DESIGN and Thomas Rath Trousers. Our own designers, pattern makers, lab technicians, tailors and laundry specialists in Germany and Tunisia accompany every stage of development of the individual products. 
 
As the only fully integrated trouser and skirt atelier in Germany, GARDEUR guarantees a perfect fit, a high level of quality craftsmanship and flexible collection management.  Founded in 1920 the company employs staff of some 2,000 people and supplies approx. 3,000 customers in 50 countries. 
 

GARDEUR


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 29th Jun 2022

Vietnamese firms face raw materials shortage from China

Many Vietnamese exporters that had procured orders for 2022 are...

Pic: Shutterstock

Textiles | On 29th Jun 2022

Bangladesh BGBA cautions members against using Xinjiang cotton, yarn

Bangladesh’s apparel exports to the United States may be hit due to a ...

Pic: Den Rozhnovsky / Shutterstock.com

Textiles | On 29th Jun 2022

Ukraine war raises global vessel demand, shipping costs: UNCTAD

The war in Ukraine is stifling trade and logistics of the country and ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Luxury is not just about high prices but ability to create desire

Textile Industry, Head honchos

Textile Industry
Head honchos

Global supply chain collapsed during the pandemic

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Dr. Ajay Sahai,

Dr. Ajay Sahai

Set up in 1965 by Ministry of Commerce, Government of India to focus the...

Aashumi Mahajan,

Aashumi Mahajan

The Luxe Maison is a premiere haute couture e-boutique established after...

K Madhavan,

K Madhavan

Established in 2005 by P Manjunath, Peps is India's largest inner spring...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Erendiz Anil Kirhalli, Kansan Materials

Erendiz Anil Kirhalli
Kansan Materials

Kansan Materials is an engineering, technology and machinery group that...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Dahlia Razzrook, Label - Dahlia Razzook

Dahlia Razzrook
Label - Dahlia Razzook

London based designer, <b>Dahlia Razook</b> known for her luxury...

Anna Yang, Label - Annakiki

Anna Yang
Label - Annakiki

Anna Yang is founder of brand Annakiki that explores a surrealist fantasy. ...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Shima Seiki Mfg. Ltd.
Brandix Lanka Limited
Cat Tuong Real Estate Group Joint Stock Company
Asos
J ;& P Coats
Eurofins BLC Leather Technology Centre Ltd
Midas Clothing Limited
Chico’ FAS
Coats Digital
Zydex Industries
Nandan Denim Limited
Infor (Hong Kong) Limited
Eastman Chemical Company
JES MEDIA, INC
Grasim Industries Limited
Gap International Sourcing Limited
H. Stoll AG & Company KG
C;&A Sourcing International Ltd
Esprit Europe Services GmbH
Lenzing Aktiengesellschaft
Inter Expo Center Ltd.
International Sourcing Expo Australia
TESCO INTERNATIONAL SOURCING LIMITED
Splash
Groz-Beckert KG
Desigual - ABASIC, S.A.
Nihalani Events Management
BIANCA
Phong Phu international JSC (PPJ)
Walmart
Etam Group Strategy Hong Kong Limited
Seasalt Limited
Pt. Peraga Nusantara Jaya Sakti
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Comasia Limited
Lenzing Aktiengesellschaft - India
Tommy Hilfiger
Aquarelle Clothing Limited
GIOVANNI BOZZETTO S.p.A.
G.A.S. unternehmenskommunikation gmbh
Groz-Beckert East Asia LLP
T.T. Limited
Thai Acrylic Fibre Company Limited
Newtech Textile Technology Development (Shanghai) Company Limited
K AND D ITMACH EXPOSITIONS LLP
Marzoli Machines Textile s.r.l.
Kern – Liebers Textile
Sportswear Company Spa
Taiwan Textile Federation (TTF)
Indo Tex
Copenhagen Fashion Summit
EMBEE CORPORATION
Palexpo SA
Coats Digital Limited
Recron Polyester from Reliance Industries Limited
X-Rite Asia Pacific Limited (HK)
Thai Trade Center
EPCH
KIABI
Under Armour Global Sourcing Ltd
Alix Partners
APLF Limited
Centric Software
Meera Dyestuff Industries
Savio Macchine Tessili S.P.A.
MAS Active / MAS Kreeda / MAS Bodyline
Tchibo GmbH
Maceton Limited
Jindal Worldwide Limited
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Amazon China
KAS Direct Sourcing
Zünd Systemtechnik AG
Sportmaster Ltd.
CGS Inc.
Lululemon Athletica Inc
BIMBA ;& LOLA SL
Haelixa AG
Gatsby Africa
The LYCRA Company Singapore  Pte. Ltd
John Varvatos
Sateri (Jiujiang) Fiber Co.,Ltd
Brückner Trockentechnik GmbH & Co. KG
BRINKMANN GMBH
Datatex Consulting Srl
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
BTSR International S.P.A.
Landmark Group
CSGIA(China Screen Printing & Graphic Imaging Association)
Rieter India Private Limited
UBM China (Shanghai)
Gokaldas Exports Limited
Flainox S.r.l.
GERBER TECHNOLOGY LTD.
Permoda(Koaj/Armi/Pronto/Bkul)
Stahl Holdings B.V.,
Lifestyle
Alison Hayes Romania
GHCL LIMITED
Bluesign Technologies Ag
G-Star Raw C.V.
VNU Exhibitions Asia
Aramark Uniform ;& Career Apparel, LLC
H;&M Hennes ;& Mauritz (Far East) Ltd
J ;& P Coats
Lacoste (Wanchai)
Dow Silicones Corporation
Saurer Textile Solutions Pvt. Ltd.
Applied DNA Sciences Inc
Mayer & Cie. GmbH & Co. KG
Vardhman Textile Ltd
IDH – The Sustainable Trade Initiative
Babyshop
Decathlon
Equinox Impex India
Lottmann Communications
Truetzschler India Private Limited
Vianney Textil Hogar S.A. De C.V.
Varner AS Retail
Green Fibre
EUROVET ASIA LTD
Hirdaramani International Export Private Limited
Target Corporation (MN)
Mesdan SPA
TESTEX AG, Swiss Textile Testing Institute
International Textile Manufacturers Federation
IKEA of Sweden AB
Bluestem Global Sourcing Limited
SHAHI Exports Pvt Ltd
Karl Mayer Textilmaschinenfabrik GmbH
Officina Meccanica Dora Enrico Srl
Color Service s.r.l.
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Guess Europe Sagl,
Istanbul Fuarcilik A.S.
Thermore (Far East) Ltd.
Kornit Digital Asia Pacific Ltd
Puma
The LYCRA Company Singapore  Pte. Ltd
COTTON COUNCIL INTERNATIONAL
LC Waikiki
Xtema - Thomas Lebherz Textilmaschinen
Weitmann & Konrad GmbH & Co. KG
IFF Media Ag - International Media Services
Chori Company Limited
Page Industries Limited (Bangalore)
Indofil Industries Limited - Specialty & Performance Chemicals Division
N9 World Technologies Private Limited
Tradewind International Servicing
Itema Weaving (India) Private Limited
Lectra Technologies India Pvt Ltd.
The Top Form Brassiere Manufacturing Company Limited
Datacolor AG Europe
DuPont de Nemours, Inc.,
Arvind Limited
China World International Exhibition Company Limited
Rosset ;& Cia Limited
Hela Clothing Pvt Ltd
ZAITEX spa
TÜYAP IHTISAS FUARLARI A.S.
Lisa S.P.A.
Abit
DyStar India Pvt. Ltd
NV Michel Van de Wiele
OVS Hong Kong Sourcing Ltd.
NITI Aayog
TEXVALLEY MARKET LIMITED
Helly Hansen Far East Ltd
THE BOMBAY DYEING ;& MFG.CO. LTD
Italian Trade Commission
SYNERGIES HONG KONG LIMITED
Tory Burch Hong Kong Ltd
Benetton Group
Jiangsu Yingyang Nonwoven Machinery Company Limited
PVH Corporation
Restoque S.A.
Messe Frankfurt Exhibition GmbH
IIGM Private Limited
ITMA Services Pte Ltd
Performance Days
Aleph Srl
Gloria Jeans
Shanghai  Aige Exhibition Service Co., Ltd
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Calvin Klein
Huntsman (Singapore) Pte Ltd
Colours India Inc
Sainsbury's Argos Asia Limited
Loris Bellini S.r.l.
Messe Duesseldorf
FULGAR SpA
FESPA (Reigate)
BTC Textiles LLC
Tuyap Tum Fuarcilik Yapim A.S.
Recron Polyester from Reliance Industries Limited
Reiter India Private Limited
Rayonese Textile Inc., Division de Culp Inc.
Boardriders Asia Sourcing Limited
Woolmark Services India Pvt. Ltd.
USTER

June 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search