Home / Knowledge / News / Fashion / Gardeur declares Mar 11 as 'International Trousers Day'
Gardeur declares Mar 11 as 'International Trousers Day'
Mar '14
Mönchengladbach trouser specialist GARDEUR will be declaring the first “International Trousers Day”. This date is a familiar one at Mönchengladbach company headquarters: it was on 11 March 45 years ago that the brand GARDEUR was registered as Germany’s first dedicated trouser brand.
“We want to take this date of registration as a cue to call ‘International Trousers Day’ into existence,” said Gerhard Kränzle, CEO and majority shareholder at GARDEUR GmbH. “On the first International Trousers Day.
In collaboration with respondi AG, K&A BrandResearch AG asked 1,000 People aged 25 to 60 about their views on trousers. “Interesting and amusing facts came out of our first trouser study. For instance, that buying trousers is the hardest clothes shopping item to buy,” said Gerhard Kränzle. The reason for this is the lacking fit of many trousers. 
Atelier GARDEUR would like to show German consumers that trouser shopping need not be a problem. “We invest in perfect trouser architecture. Our work in cutting technology, the labs and at our sewing machines ensures a perfect fit and a high-quality product,” explains Gerhard Kränzle. For instance, the Mönchengladbach trouser specialist checks every roll of fabric used to ensure a reliable fit for its customers.
 Other Facts:
-Trousers are more often too loose rather than too tight
-Germans own an average of 13.5 pairs of trousers
-Both men and women want to hide their backside and stomach in their trousers
The Mönchengladbach trouser specialist GARDEUR manufactures high-quality and innovative men and women’s trousers and women’s skirts with a perfect fit. The Group’s portfolio includes the brands Atelier GARDEUR, G DESIGN and Thomas Rath Trousers. Our own designers, pattern makers, lab technicians, tailors and laundry specialists in Germany and Tunisia accompany every stage of development of the individual products. 
As the only fully integrated trouser and skirt atelier in Germany, GARDEUR guarantees a perfect fit, a high level of quality craftsmanship and flexible collection management.  Founded in 1920 the company employs staff of some 2,000 people and supplies approx. 3,000 customers in 50 countries. 


Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Rahul Bhadani, Looksgud

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search