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Etailer Myntra partners FDCI for WIFW 2014

26
Mar '14

In a move to strengthen its position as India’s leading online fashion portal, Myntra.com announced its exclusive partnership with Fashion Design Council of India (FDCI) for the Wills Lifestyle India Fashion Week (WIFW) 2014 as the official Online Fashion Partner.

As part of the association, Myntra.com’s team of fashion experts will provide regular update on the event including exclusive backstage glimpses, designer interviews, video features, model diaries and video highlights directly from WIFW.

Myntra.com will also present the most sought after fashion show of WIFW 2014, showcasing India’s first International Woolmark Prize winner and ace designer - Rahul Mishra. The affair will feature the designer’s latest Autumn Winter Collection 2014 on March 27, 2014 at Hall 18 from 9:30 PM onwards.

Through this exclusive association, Myntra.com aims to provide the best platform for the finest fashion design talents in India and promote their riveting collections, while creating mutually beneficial tie-ups and expanding the fashion market in the country.

Speaking on the tie-up, Mukesh Bansal, Co-Founder and CEO, Myntra said, “We have always believed in creating incredible experiences around the brand and this association will further our positioning of being the go to destination for fashion. Being the official Online Fashion Partner for WIFW 2014, we look forward to a range of opportunities for collaboration with the many talented designers associated with this prestigious event and connect them with fans on our extensive platform.”

WIFW is Asia’s biggest fashion and trade event to be held at Pragati Maidan, Central Delhi from March 26 - 30, 2014. The latest edition will witness 118 fashion designers, 300 buyers and footfalls exceeding 30,000 during the five day period.

Commenting on the partnership, Sunil Sethi, President, Fashion Design Council of India said, “We are excited to have Myntra.com as the official Online Fashion Partner for the 23rd edition of the Wills Lifestyle India Fashion Week 2014. Given its huge fan base and strong focus on fashion, Myntra.com makes an ideal partner in our journey to make fashion more mainstream and accessible to Indian consumers, especially in smaller cities.”

WIFW 2014 will present the Indian designers with new yardsticks and place them on the global fashion stage. With the triumph of each succeeding chapter and a phenomenal platform to exchange ideas and experience for designers and buyers, the stature of this fashion week continues to grow exponentially every year.

“Myntra.com has been on the forefront for online fashion in India with its wide range of offerings of brands and products. From international brands to Indian, in-house brands to designer brands, Myntra.com offers a seamless shopping experience to its customers. Associating with this event fits perfectly with our Marketing and Brand strategy,” said Vikas Ahuja, Chief Marketing Officer, Myntra.

Myntra

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