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Vicunha shows new range at Denims & Jeans
May '14
VICUNHA exhibited at the new trade fair ‘DENIMS & JEANS‘, which took place on the 1st and 2nd of March 2014 in Bangladesh. The new idea behind the fair was to create a platform for the local denim industry, as well as European manufacturers, aiming to promote further development. One of the fair’s main topics was sustainability and “green” products. Besides Indian and Pakistani producers, Italian and U.S. names were also present at the fair.
The highlights of the new collection presented at fair:
Shirt weights, satin weaves, chambrays as well as 4x1, 3x1 and 2x1 weaves are part of the SUPER POWER STRETCH program that became one of the basis segments with a fabric elasticity of up to 67%. Mainly concerning the light weight between 7 and 10 oz, its different qualities are among the super-trendy top prize favourites. Alongside colours and washes, optics and structure play the leading role: “high density denims” with a clean look and a soft and comfortable feeling prevail which, especially for menswear, become increasingly important.
Consequently, the highlights include light denim qualities produced from cotton or mixtures of Tencel for blue denim shirts, as well as in women’s fashion for jumpsuits, overalls and skirts. In general, there is a strong trend towards fine, combed yarns, comfort yarns and polyamide: a soft, casual feeling is the most important issue. Thus, the SUPER POWER STRETCH remains a front-runner, not only for slim shapes, but also to guarantee the authenticity of form and best wearing comfort.
New - VICUNHA presents its ATHLETIC DENIM for the autumn/winter 2015/16: an extraordinary denim textile with an elastic stretch content of 76% for maximum comfort, elasticity and fit. It is a mixture of urban denim look on the outside and workout outfit feeling on the inside. A strong tendency on the market, that trend scout Baumgartner is also seeing in connection with new scuba and swimwear qualities. Similar to ATHLETIC DENIM there are many new double and compact jerseys, which also play with this stylistics.
Carbolumen is a finishing highlight which presents highly brilliant coatings, natural leather looks and qualities with a cool touch and recognizable denim identity thanks to progressive technologies. Besides brilliance, structure and high quality, the primary focus is on comfort, perfect fit and breathability. A sophisticated softening treatment ensures succinct effects and a thrilling contrast of glossy and matt surfaces. A product that is suitable for both winter and summer and is perfect for a high-quality look in a huge number of shapes (from loose to skin-tight clothing etc.) since comfort is assured.

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