Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Himalayan to present 'Live Natural Couture' line at LFW
Himalayan to present 'Live Natural Couture' line at LFW
29
Jul '14
Untouched, Unprocessed, Crafted by Nature..Himalayan, the natural mineral water brand, brings a truly ethereal experience at the Lakme Fashion Week this year. 
 
Through an association with renowned designers Shantanu and Nikhil and Brinda Miller one of the most celebrated artists in the country, Himalayan will present a stunning collection and a customized art piece respectively, at Lakmé Fashion Week Winter/Festive 2014 scheduled for August 2014.
 
A symphony of design and nature, suffused with pristine colors, Shantanu & Nikhil’s ‘Live Natural Couture’ collection for the brand, is an ode to nature & the Himalayas. The brand positioning finds resonance with the sensibilities of the latest collection by Shantanu & Nikhil- a collection inspired by the beauty, grace and elegance of the majestic Himalayas. Using primarily fluid fabrics, like chiffons, georgettes and organza, it functions as a platform to showcase Himalayan as a premium product offering natural goodness to its consumers.
 
In quintessential Shantanu & Nikhil fashion, this connect has been captured aesthetically through soft contours of the body in the form of clothing construction, pastel colors, visual layering and striking headgears. 
 
Harsh K. Rai, CEO & Managing Director, NourishCo Beverages Limited, India said about this collaboration, “Following the success of our association with the Lakme Fashion Week in the past, we have elevated this partnership by tying up with not just designers but also with an acclaimed artist. The brand positioning of Himalayan’s ‘Live Natural Couture’ found immediate resonance with sensibilities of this latest collection by Shantanu Nikhil. The collection has been inspired by the beauty, fluidity, and grace of water and the purity of the majestic Himalayas. 
 
Shantanu & Nikhil said, “We are extremely excited about tying up with a brand that so closely matches the values we have tried to showcase through our collection- timeless, natural and distinctive. Promoting natural fabrics and designs inspired by nature, through the collection we will present a story - a whimsical tale of Himalayan pure water and the tranquil charm and beautiful colors inspired by the Himalayan range.” 
 
Brinda Miller has been instrumental in reinventing and rediscovering contemporary art in India. As an Executive Committee member of the Kala Ghoda foundation and as the Honorary Chairperson of The Artists’ Centre, Mumbai, Brinda is known to be a promoter of the modern artistic realm. 
 
For the Lakme Fashion Week, Brinda is creating a customised work of art inspired by the beauty of the Himalayas. 
 
Talking about the association with Himalayan Brinda says, "The Himalayan range spanning thousands of miles holds within itself a complex, interconnected natural world that has continued to inspire and amaze the human race.I'm pleased to partner with a brand like Himalayan which is known for its pure, fresh and untouched water bottled right at source. The serenity and the purity of the water flowing down from the magnificent mountains is the inspiration for this particular work of art that I've created for Lakme Fashion Week." 

Lakme Fashion Week


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search