India : Grasim creates ready-to-wear for tier 2 & 3 city consumers

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Grasim creates ready-to-wear for tier 2 & 3 city consumers

27
Feb '15

The Indian menswear brand Grasim has created a new Spring/Summer 2015 ready-to-wear collection, to cater to the needs of rapidly evolving consumers of tier 2 and 3 cities.

The Aditya Birla Group-owned company is set to unveil an array of affordable yet superior quality fashionable garments in lighter textures and materials ideal for the upcoming warmer months.

Replete with old world tailoring to create a new individual flamboyant style combined with an unparalleled urban ease, the line has been crafted from 100 per cent cotton or cotton blends, linen and poly viscose fabrics.

Enhanced with a generous dash of bright iridescent hues of exotic yellows, bold reds, rich browns and colonial greens, the collection includes casual, formal and semi-formal style shirts, trousers and T-shirts.

Speaking on the line in a media statement, the firm’s brand director, Abhijit Ganguly, said, “Each product of this collection is uniquely engineered to immaculate style and unparalleled comfort for the self-made man. Keeping in mind the vibrant youth, we have infused a spirit of novelty in our line for the upcoming season.”

Brand advisor Narendra Kumar Ahmed said, “Grasim’s SS’15 collection is fresh and breezy and swings seamlessly from formal gatherings to casual evenings. This smart line exudes effortless elegance and combines high-quality craftsmanship with an attention for detail.” (PB)

Fibre2fashion News Desk - India

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