Calvin Klein Jeans has come up with a limited edition, logo-driven collection, influenced and inspired by the label’s successful social media campaign, #mycalvins, which invited selfies from fans wearing the popular American denim brand’s jeans.
Incorporating elements from athletic and urban streetwear styles, the new men’s and women’s assortment includes T-shirts, sweatshirts, jeans, shorts, jackets, jogger sweatpants, unisex backpacks and hats in baby blue, washed black and white rinses.
Replete with a cropped version of the iconic Calvin logo, the ‘#mycalvins Denim Series’ will be exclusively launched at Opening Ceremony’s New York and Los Angeles stores as well as online on April 15th, 2015 and at calvinklein.com on May 15th, 2015.
Commenting on the new collection, the brand’s global creative director, Kevin Carrigan, said in a press statement, “This series is an expression of the athletic trend that’s happening right now. I designed an assortment of unisex tees and tops to be mixed with denim in elevated street styles. These are the ideal wardrobe essentials for an active, youthful lifestyle– and Opening Ceremony is the perfect collaborative partner to present the line in North America.”
“We grew up seeing Calvin Klein ads and wearing the jeans so it’s very exciting to be working closely with the brand on the launch of the new #mycalvins Denim Series. At Opening Ceremony, we want to bring the customers into our own story and introduce them to what matters to us, and this partnership represents that idea because Calvin Klein was always an important part of our youth,” founder of Opening Ceremony, Humberto Leon, states while talking about the association.
The line has been modelled by young catwalk sensation Kendall Jenner and male model Simon Nessman. (PB)
Fibre2fashion News Desk - India