Home / Knowledge / News / Fashion / Calvin Klein Jeans creates '#mycalvins Denim Series'
Calvin Klein Jeans creates '#mycalvins Denim Series'
02
Apr '15
Calvin Klein Jeans has come up with a limited edition, logo-driven collection, influenced and inspired by the label’s successful social media campaign, #mycalvins, which invited selfies from fans wearing the popular American denim brand’s jeans.

Incorporating elements from athletic and urban streetwear styles, the new men’s and women’s assortment includes T-shirts, sweatshirts, jeans, shorts, jackets, jogger sweatpants, unisex backpacks and hats in baby blue, washed black and white rinses.

Replete with a cropped version of the iconic Calvin logo, the ‘#mycalvins Denim Series’ will be exclusively launched at Opening Ceremony’s New York and Los Angeles stores as well as online on April 15th, 2015 and at calvinklein.com on May 15th, 2015.

Commenting on the new collection, the brand’s global creative director, Kevin Carrigan, said in a press statement, “This series is an expression of the athletic trend that’s happening right now. I designed an assortment of unisex tees and tops to be mixed with denim in elevated street styles. These are the ideal wardrobe essentials for an active, youthful lifestyle– and Opening Ceremony is the perfect collaborative partner to present the line in North America.”

“We grew up seeing Calvin Klein ads and wearing the jeans so it’s very exciting to be working closely with the brand on the launch of the new #mycalvins Denim Series. At Opening Ceremony, we want to bring the customers into our own story and introduce them to what matters to us, and this partnership represents that idea because Calvin Klein was always an important part of our youth,” founder of Opening Ceremony, Humberto Leon, states while talking about the association.

The line has been modelled by young catwalk sensation Kendall Jenner and male model Simon Nessman. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Myanmar's garment units risk closure due to virus impact

Myanmar's garment factories are facing the risk of shutdown as the...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

GMAC urges EU to restore full EBA rights for Cambodia

Expressing disappointment over the recent European Union (EU)...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Interviews View All

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Office bearers, Textile industry

Office bearers
Textile industry

There might be negative impact on garment exports

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Awanda Booth,

Awanda Booth

Held every year in New York City, Surtex is a global business-to-business...

Teresa Neal,

Teresa Neal

Teresa Neal, an art professional with 25 years of experience, in...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search