Milkshake Media to design Camargo & Armstrong's website anthonynak.com

04 Jun '05

4 min read

Dutch masters use of trompe de l'oeil was the inspiration for the multi-dimensional photographs. "The picture frames speak to the idea that, like Anthony Nak jewelry, they serve as an adornment to focus attention on the real beauty they surround just as the jewelry draws focus and attention to the beauty of the woman who wears it" says Phillips.

The site is more than a visual experience however, Camargo and Armstrong wanted to create a fully interactive, user friendly website.

Images can be clicked on and enlarged, there is a password protected section in which retailers may view Anthony Nak inventory, and there is a comprehensive map to display store locations.

The designers opted to work with Milkshake Media because, as Phillips says, "they go beyond technology for technology's sake to create an experience that resonates the attitude and heart behind the brand."

"They wanted our website to inspire women to see Anthony Nak Jewelry as a metaphor for their own individuality, style and sexiness," says Camargo. "Milkshake Media ensured we realized that vision".

Having just been honored with their second consecutive nomination to the CFDA Swarovski Perry Ellis Award in Accessory Design, the new website premiers amidst a whirlwind atmosphere of excitement and activity for Camargo and Armstrong.

Partners Anthony Camargo and Nak Armstrong create jewelry that is a distinctive mix of fine gemstones anmstrong.

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