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Watch maker Titan relaunched Fastrack brand

Jun '05
fastrack watch relaunch by Titan
India based watch manufacturer Titan Industries Limited relaunched its Fastrack brand of watches for the youth in a new, younger avatar. Signalling the change in positioning, it unveiled the new logo and the new range of Fastrack watches, truly reflecting the look and attitude of today's youth. This initiative consists of a fashionable & trendy product range, new affordable pricing, and fresh communication.

Targeted at Generation Next, the brand captures the essence and philosophy of today's fun loving, free spirited youth through the new positioning encapsulated in a tongue in cheek colloquial phrase - “How many you have”? Fastrack is positioned as the ultimate fashion accessory for the youth – variety, multiplicity and constant excitement being the order of the day. The brand revealed a new logo signifying the spirit of bonding among today's youth. Also revealed at the launch was the new TV Commercial for the brand.

Speaking on the occasion, Mr. Bijou Kurien, Chief Operating Officer – Watches, Titan Industries Limited said, “Today's youth lives in an instant gratification era.

They are ambitious, demanding more out of life – constantly seeking excitement in everything. This generation refuses to be bogged down by one thing for too long. Fastrack, lends itself to this variety seeking attitude of today's youth through a new product range that is innovatively styled, boldly designed and distinctly provocative.”

The new range of Fastrack watches targets 15 – 25 year old young girls & guys who actively seek fashion as a means of self-expression. Sexy silhouettes and fashion trends like halter necks & spaghetti straps inspire the product range for girls while styles for guys take inspiration from biking.

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