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Sisley's autumn-winter campaign for Benetton with photographer Terry Richardson

Jul '05
Casual womenswear, menswear and childrenswear manufacturer Benetton Group is going to organize an event for Sisily's new collection in August. A famous photographer Terry Richardson's will be there from August throughout the world for this show.

Sisley goes in search of the treasures of Naples. The autumn-winter 2005 collection for Benetton Group's sexy, brilliant and edge-cutting label is set in Naples.

A very Italian love story by Terry Richardson in which glamorous elegance becomes a life style: in the beautiful rooms of an historical Neapolitan palazzo or in the alleyways and stepped streets of Spaccanapoli.


Pizza and spaghetti sciuè sciuè1, Vesuvius and Neapolitan melodrama, O'sole mio2 and the Capodimonte Museum, folk romanticism and Baroque culture: Sisley is an icon throughout the world of Mediterranean beauty and Italian style.

Vicky and Nicole, one blonde and the other dark-haired, are captivated by Naples' timeless charm.

“Femmene as sweet as sugar embark on a love affair with the city. They eat pizza and spaghetti with fresh tomatoes, they immerse themselves in the city's sacred and secular imagery, they flirt with cheeky porcelain Cupids.

Meanwhile, Steve, a bit guappo4 and a bit “surdato 'nnamurato”5, is alone as he indulges his passion for the unique, sultry atmosphere of Naples.

Alone or with someone else, the byword is: I desire therefore I am…and, as Sisley teaches us, desire is often a question of style.

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