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Mervyns' fashion stores to carry Trusonic's sound of music

Aug '05
Business music professionals Trusonic announced the implementation of a custom, point-of-sale music and messaging system throughout at fashion & home style firm Mervyns' stores in 13 states. In partnership with Trusonic, Mervyns uses audio to enhance the in-store experience, complementing their goal of providing a shopping environment that balances style, quality, value and service. In addition, the Trusonic system gives Mervyns a more consistent and trackable delivery of promotional messages that support in-store sales.

"Mervyns worked with Trusonic to select music from our extensive catalog of independent artists and well known musicians," said Joe Tebo, president of Trusonic. "It offers a diverse, eclectic mix of music that the customers can use to match their brand image and store demographics to create a truly unique sound."

Trusonic's Web-based platform was chosen by Mervyns to replace a satellite service that could not deliver a completely custom, radio-like style. Unlike satellite and CD delivery systems, which require an employee on-site to manage the music, Trusonic's commercial grade, proprietary digital player (MBOX) is "no touch" at the store level and offers digital audio programming without volume fluctuations or interruptions in the music flow by promotional inserts.

"They wanted in-store music that appealed to our customers and enhanced their shopping experience by making it fun, entertaining and comfortable," stated Terry McDonald, Senior Vice President of marketing for Mervyns. "At the same time, the system needed to be flexible, functional and affordable. By selecting Trusonic, company now has audio content that is cost-effective, inviting, timely and easily managed."

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