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Lensman Brad Elterman debuts 'Paparazzi Chic' T-shirts line at MAGIC
01 Sep '05
3 min read
Famous photographer, author & digital image pioneer Brad Elterman has entered the world of apparel by creating and designing his own line of custom T-shirts under the brand name "Paparazzi Chic."
The first examples were just unveiled at the ongoing MAGIC Marketplace fashion trade show in Las Vegas, (August 29 - September 1). "Paparazzi Chic" is a division of Streets Aheads Inc, a twenty-four-year-old clothing company based in Vernon, California.
Sherman Oaks, California-born Elterman has chronicled and documented celebrity culture, fashion and music and film figures since 1974. His new collection of 100 percent cotton "Paparazzi Chic" high end T-shirts integrates his own powerful text captions into the individual slogans, commenting on today's insane paparazzi celebrity world. "I wanted to do something creative and I've always been interested in the apparel business," Elterman mentions. "This line is my take on the present war between celebrities and the Paparazzi."
David Sack, a decades-long close friend of Elterman and owner of Streets Ahead, Inc., has joined him to produce and market the new "Paparazzi Chic" line. "We always wanted to work together on a T-shirt company," Sack explains, "combining our design, PR and marketing talents. Celebrities, style and cool fashion are all happening now in Los Angeles, right here in our backyard."
"The paparazzi name is a very sexy thing now," says Elterman. "It's an eye-catcher. In the past I was occasionally associated with paparazzi, but it was rare, because I was involved during a period when we were all invited to take photos of celebrities and stars, usually in cooperation with their own PR people and nearly always at staged and invited public events."
The first examples were just unveiled at the ongoing MAGIC Marketplace fashion trade show in Las Vegas, (August 29 - September 1). "Paparazzi Chic" is a division of Streets Aheads Inc, a twenty-four-year-old clothing company based in Vernon, California.
Sherman Oaks, California-born Elterman has chronicled and documented celebrity culture, fashion and music and film figures since 1974. His new collection of 100 percent cotton "Paparazzi Chic" high end T-shirts integrates his own powerful text captions into the individual slogans, commenting on today's insane paparazzi celebrity world. "I wanted to do something creative and I've always been interested in the apparel business," Elterman mentions. "This line is my take on the present war between celebrities and the Paparazzi."
David Sack, a decades-long close friend of Elterman and owner of Streets Ahead, Inc., has joined him to produce and market the new "Paparazzi Chic" line. "We always wanted to work together on a T-shirt company," Sack explains, "combining our design, PR and marketing talents. Celebrities, style and cool fashion are all happening now in Los Angeles, right here in our backyard."
"The paparazzi name is a very sexy thing now," says Elterman. "It's an eye-catcher. In the past I was occasionally associated with paparazzi, but it was rare, because I was involved during a period when we were all invited to take photos of celebrities and stars, usually in cooperation with their own PR people and nearly always at staged and invited public events."
Paparazzi Chic
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