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Kao's new AsienceShampoo illuminates Asian Inner Beauty

08 Sep '05

3 min read

Product Details
Product names and types Volume
“Asience” Shampoo Regular 220ml
“Asience” Shampoo Pump 550ml
“Asience ” Conditioner Regular 220ml
“Asience” Conditioner Pump 550ml
“Asience” Hair treatment 180g
“Asience” Shampoo & Conditioner – Mini set 90ml

Recommended retail price: Open price
Sales commencement date: September 15, 2005
Sales area: Nationwide throughout Japan

Product Features
Illuminating Asian Inner Beauty
New Oriental Beauty Essence Compound Containing

Soy protein and pearl protein (revitalizing)
Camellia oil and Korean ginseng extract (moisturizing)
Eucalyptus extract (protection)

- Restores suppleness to damaged hair that has lost protein
- Retains moisture and prevents dryness
- Provides a sheen to the hair

Shampoo and Conditioner
Formulation of essences from natural ingredients that originated in Oriental beauty to suit the texture of Japanese hair. Active ingredients deeply penetrate the inner fibers of hair and restore suppleness even after the hair has been braided.

Treatment
Formulation of essences from natural ingredients that originated in Oriental beauty to improve damaged hair often seen nowadays.

Highly-concentrated Oriental Beauty Essences help to repair the inner fibers of damaged and brittle hair. This increases hair density and promotes suppleness of inner fibers to show fewer signs of disturbance even after braiding.

- Formulated in higher concentration than “Asience” Conditioner.

Japan's leading personal care, cleaning products and specialty chemicals manufacturer Kao Corporation has taken a consumer driven principle as its basic stance in engaging in business.

Since the launch of the first-ever high quality domestic toiletry soap in Japan in 1890, Kao Corporation has taken a consumer driven principle as its basic stance in engaging in business.

Kao Corporation

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