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Reebok debuts Freestyle World Tour Collection
22 Feb '08
4 min read
Celebrating fun, ambitious, real women from around the world, Reebok debuts the Freestyle World Tour Collection. Featuring a fully integrated footwear and apparel line inspired by the iconic Freestyle shoe that forever changed the face of women's fitness, the Freestyle World Tour Collection will be supported globally through a captivating digital, print and in-store advertising campaign.
Paying homage to the world's most glamorous and fashion-forward cities, Tokyo, Paris, New Delhi, Madrid, London and New York City, the Freestyle World Tour Collection and global advertising campaign launch on February 21, 2008.
The first-of-its-kind campaign captures the vibrant energy of each city through the perspective of six authentic, aspirational women.
The campaign features rising stars from each Freestyle World Tour city including one of Tokyo's first NFL cheerleaders Ai Yasuda, acclaimed French singer/songwriter Yelle, who will represent Paris, Indian “Bollywood” actress Sagarika Ghatge, who will represent New Delhi, top Spanish model Bimba Bose, who will represent Madrid, one of Europe's hottest DJs, DJ Nikki Beatnik, who will represent London, and American actress Sheetal Sheth, who starred opposite the legendary Albert Brooks in the highly acclaimed film “Looking for Comedy in the Muslim World.” Sheth will represent New York City.
“The Freestyle is truly iconic because it represents Reebok's history as the brand that started the women's high-top fashion trend,” said Grace Pardy, Reebok's Head of Lifestyle Marketing. “Back in the '80's, the women who wore Freestyles were courageous and not afraid to take risks.
Today, we have evoked that same pioneering spirit through our new campaign. The women Reebok chose to star in it make their own rules -- truly embodying the word 'Freestyle.' Each celebrity has a distinctly unique story to tell and the cultures of the cities they represent are brought to life in our footwear and apparel collection.”
Paying homage to the world's most glamorous and fashion-forward cities, Tokyo, Paris, New Delhi, Madrid, London and New York City, the Freestyle World Tour Collection and global advertising campaign launch on February 21, 2008.
The first-of-its-kind campaign captures the vibrant energy of each city through the perspective of six authentic, aspirational women.
The campaign features rising stars from each Freestyle World Tour city including one of Tokyo's first NFL cheerleaders Ai Yasuda, acclaimed French singer/songwriter Yelle, who will represent Paris, Indian “Bollywood” actress Sagarika Ghatge, who will represent New Delhi, top Spanish model Bimba Bose, who will represent Madrid, one of Europe's hottest DJs, DJ Nikki Beatnik, who will represent London, and American actress Sheetal Sheth, who starred opposite the legendary Albert Brooks in the highly acclaimed film “Looking for Comedy in the Muslim World.” Sheth will represent New York City.
“The Freestyle is truly iconic because it represents Reebok's history as the brand that started the women's high-top fashion trend,” said Grace Pardy, Reebok's Head of Lifestyle Marketing. “Back in the '80's, the women who wore Freestyles were courageous and not afraid to take risks.
Today, we have evoked that same pioneering spirit through our new campaign. The women Reebok chose to star in it make their own rules -- truly embodying the word 'Freestyle.' Each celebrity has a distinctly unique story to tell and the cultures of the cities they represent are brought to life in our footwear and apparel collection.”
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