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Texas-based JCPenney opens 10 new stores
Mar '08
J. C. Penney Company Inc, one of the nation's largest department store retailers, announced the opening of 10 new stores nationwide as it continues to grow and enhance its store base throughout the country.

In addition to being fully stocked with fresh, trend-right merchandise, the new stores showcase JCPenney's major brand concepts, American Living and Sephora Inside JCPenney. American Living, introduced in February as the largest brand launch in Company history, is an updated classic lifestyle brand for women, men, children and home developed exclusively for JCPenney by Global Brand Concepts, a division of Polo Ralph Lauren Corp.

Nine of the 10 stores also include a Sephora Inside JCPenney boutique, a 1,500-square-foot beauty concept filled with some of the most desired brands in makeup, skincare, fragrance, and accessory products.

"We remain committed to our goal of expanding our business and ensuring that we have stores positioned to meet customer demand," said Michael Dastugue, senior vice president and director of property development.

"With today's openings, we're able to expand our offering of inspiring merchandise and services, including our major brand concepts American Living and Sephora Inside JCPenney. These two innovative concepts, coupled with our private power brands and diverse base of mall and off-mall stores, provide a distinct competitive advantage and additional reasons for new and existing customers to shop at JCPenney."

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