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Leading sports brand to sponsor IPL 'Mumbai Indians'

17
Apr '08
adidas, the leading sports brand, announced its partnership with Mumbai's Indian Premier League team, 'Mumbai Indians' as the team's Official Kit Supplier.

Through this alliance, adidas has further strengthened its commitment towards cricket and the Indian cricket fan.

Speaking on the partnership Andreas Gellner, Managing Director, adidas India said, “adidas has a huge fan base in Mumbai and we are extremely proud to be associated with Mumbaikars' IPL team, the Mumbai Indians.

Led by the master blaster, Sachin Tendulkar who is also an adidas brand ambassador, we are looking forward to watching the team in action sporting the 3-Stripes.”

adidas is developing the kit using its patented ClimaCool technology, which ensures that the players get appropriate ventilation and maintains their body temperature at the optimum level.

Fans will see their favourite players sporting the new adidas look in the next few weeks.

The company will also develop a complete apparel and accessories line for fans of the Mumbai Indians that will be launched soon.

adidas


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