Interviews
Online media company launches a Fashion Hub
24 Apr '08
2 min read
AtomicOnline a diversified online media company, announced the launch of their fourth demographic hub, theFashionSpot, respected online fashion destination for taste-makers taking style off-line and onto the streets.
Originating in July 2001, theFashionSpot made a name for itself as an invitation only community of designers, stylists and fashionistas that dissected designer collections, celebrating some and skewering others.
theFashionSpot.com has grown into a well respected fashion editorial site with a strong and active community element. The site currently reaches over 1 million unique visitors each month, with close to 70,000 registered members playing an active role in the site's forum.
It is that in-market participation and authenticity that makes theFashionSpot.com the largest fashion community site and attracts other sites catering to the same affinity to partner with theFashionSpot in terms of cross-promotion, content syndication and ad sales.
theFashionSpot has begun partnering with sites to interconnect their communities and content in a way that delivers greater reach and value to marketers and consumers.
Unlike many distributed media networks that are formed by Internet marketers and entrepreneurs, merely functioning as a sales platform for affiliated sites, theFashionSpot was founded by trendsetters from the industry.
As a result, theFashionSpot is quickly becoming a leading enthusiast focused destinationfor fashionistas and the marketers that want to reach them.
"theFashionSpot is actively seeking seasoned contributors and freelancers to join our established team of writers," stated Mike Dodge, SVP/General Manager of AtomicOnline.
"theFashionSpot community's activity, expertise and fervor in their respective fields have helped the destination maintain and advance its competitive edge in growing consumer audiences and attracting the biggest and best brand marketing clients."
Originating in July 2001, theFashionSpot made a name for itself as an invitation only community of designers, stylists and fashionistas that dissected designer collections, celebrating some and skewering others.
theFashionSpot.com has grown into a well respected fashion editorial site with a strong and active community element. The site currently reaches over 1 million unique visitors each month, with close to 70,000 registered members playing an active role in the site's forum.
It is that in-market participation and authenticity that makes theFashionSpot.com the largest fashion community site and attracts other sites catering to the same affinity to partner with theFashionSpot in terms of cross-promotion, content syndication and ad sales.
theFashionSpot has begun partnering with sites to interconnect their communities and content in a way that delivers greater reach and value to marketers and consumers.
Unlike many distributed media networks that are formed by Internet marketers and entrepreneurs, merely functioning as a sales platform for affiliated sites, theFashionSpot was founded by trendsetters from the industry.
As a result, theFashionSpot is quickly becoming a leading enthusiast focused destinationfor fashionistas and the marketers that want to reach them.
"theFashionSpot is actively seeking seasoned contributors and freelancers to join our established team of writers," stated Mike Dodge, SVP/General Manager of AtomicOnline.
"theFashionSpot community's activity, expertise and fervor in their respective fields have helped the destination maintain and advance its competitive edge in growing consumer audiences and attracting the biggest and best brand marketing clients."
AtomicOnline
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