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Neutrogena inks partnership with SELF Magazine

May '08
As the leader in sun protection technology and the no 1 dermatologist-recommended skincare brand, Neutrogena is proud to announce a partnership with SELF magazine.

Sharing the goal of educating women about the importance of skin cancer prevention and detection, Neutrogena and SELF have teamed up with Neutrogena brand ambassador Jennifer Garner to unveil the "Roadmap to Healthy Skin," a viral campaign discussing sun safety and skin cancer awareness.

"The initiative with SELF is a natural extension of Neutrogena's heritage of skincare expertise and our commitment to providing consumers with solutions that make a real difference in their lives," said Jim Colleran, president, Neutrogena.

"We want SELF's 5.8 million readers to take control of their health," said Lucy Danziger, Editor-in-Chief of SELF. "Skin cancer is a stealth cancer women may not even know they have it. But the good news is that awareness about performing regular skin screenings saves lives."

"The Roadmap to Healthy Skin" appears in the May 2008 issue of SELF magazine featuring Neutrogena spokesperson and cover model Jennifer Garner.

This nationwide call-to-action stresses the importance of self-examination to prevent skin cancer and promote early detection. SELF encourages women to download a "Mole Map," located to track skin changes that could signal cancer.

An e-card campaign enables women to send e-cards to friends and family to encourage them to perform self-examinations and to visit the dermatologist for an annual full body check.

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