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Textile industry leaders attend 'Cool With Cotton'

25
Jun '08
Cotton Council International (CCI), a U.S.-based non-profit organization, presented a “Romance of Cotton” fashion show with designers Meera and Muzaffar Ali's Kotwara Studio to celebrate the importance of cotton fabric in India.

Indian fashion and textile industry leaders attended this special event, part of CCI's “Cool With Cotton” promotional campaign, on Tuesday evening at Kamal Mahal at the Hotel Maurya.

“India has a very strong cotton heritage and we feel that it is important to support it,” said Ms. Agnieszka Fijol, Senior Manager of South Asia, CCI.

“Manmade fibers have increasingly been eroding cotton's market share in India so it's important for all concerned parties including the government and the industry to work together to maintain cotton demand at the consumer level.”

The designer duo of Meera and Muzaffar Ali presented their exclusive “Romance of Cotton” collection, which comprised of a wide range of cottons from the Kotwara couture and showed cotton's glamorous side.

Leading models from Delhi's fashion circuit participated in the “Romance of Cotton” event, including Indrani Das Gupta, Joey Matthew, Sapna Kumar, Nayanika Chatterjee, Krishna Somani, Lakshmi Rana, Sonalika Sahai and Tina Chatwal.

“We have always been enthusiastic in our support for Indian crafts and use of natural fabrics in our collections,” said well-known fashion designer Ms. Meera Ali.

“We are happy to have been a part of this special cotton celebration to showcase our contribution to this versatile fabric through our cotton collection.”

The chikan in the “Romance of Cotton” collection strived to reinvent itself in form, motifs and detail. It presented a new face of the age old kalamkari print as a collage embellished with gold printing and embroidery. The drama of black and white brought out the hidden mystique of flowing cottons.

“I think we've all taken cotton for granted as the casual, everyday fabric and forgotten how trendy and fashionable it can be,” said Ms. Fijol. “I think this stunning collection by Meera and Muzaffar Ali has proven that cotton is a fabric for all seasons and all occasions.”

Cotton Council International


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