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G-Line apparel launches protective motorcycle apparel for women riders

18
Oct '05
Now more than ever, women worldwide are choosing motorcycles as a form of transportation and recreation. This new interest in two-wheeled machines has fueled the demand for protective motorcycle apparel that is both fashionable and fits well. Fairchild Sports announced that it has launched exclusive Web venue for its G-Line motorcycle gear created for women, by women. The interest in G-Line apparel is extending beyond women riders, now including passengers and even women who just enjoy the fashionable styling.

'My La Jolla jacket is one of the coolest things she has found to wear this fall,' said Ashley Snyder, Vice President of a real estate company in Newport Beach, California. 'she doesn't know how often she'll get on a bike this year, but this jacket is just incredible.'

Debuted in conjunction with MTV's Style Lounge earlier this year to great reviews from Hollywood stars and others, the line of women's jackets, pants and accessories will soon be available at select retailers worldwide. With women accounting for a rising 10 percent of motorcycle sales in the United States alone, the time has come. Online, women can choose between a variety of jackets and pants designed to be both highly fashionable and protective, with each item offering CE-approved armor. The firm eventually expects up to 50 percent of sales of the G-Line to come through its Web site.

'The G-Line is the product of a lot of listening to women riders and women in general,' saidElizabeth Rakestraw, Vice President and General Manager of Fairchild Sports. 'And they haven't stopped listening. They will continue to make improvements and subtle changes as needed with a goal to make the road a more comfortable and safer place for women to be ... and to make wearing G-Line a strong, liberating fashion statement,' she said.


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