Wizard of Oz Ruby Slipper Collection to be showcased at MFBW

06 Sep '08

3 min read

"If Dorothy were living in the 21st century, what would she wear?" was the question answered by The Wizard of Oz Ruby Slipper Collection, a creative re-interpretation of one of film's most iconic and revered symbols which has captured the hearts and imaginations of people the world over.

In celebration of the 70th anniversary of The Wizard of Oz in 2009, Warner Bros. Consumer Products in partnership with CRYSTALLIZED Swarovski Elements, invited the world's top shoe designers to reinterpret Dorothy's iconic Ruby Slippers for modern times.

To kick-off Mercedes-Benz Fashion Week, The Wizard of Oz Ruby Slipper Collection was officially unveiled to celebrities and "fashionistas" on September 4 at an in-store gala event at Saks Fifth Avenue in New York City in their famous 10022-SHOE the designer shoe salon that's so big it has its own zip code.

The red carpet event was attended by such notables as Lindsay Price, Molly Sims, Lorraine Bracco, Nina Garcia, Stuart Weitzman, Betsey Johnson, Nigel Barker, Gloria Reuben, Bobby Flay, Stephanie March, Perrey Reeves, Pamela Roland and Wendy Williams.

Designers, including A. Testoni, Abaete, Alberta Ferretti Betsey Johnson, Botkier, Diane von Furstenberg, Giuseppe Zanotti, Jimmy Choo, L.A.M.B. by Gwen Stefani, Lisa Pliner, Manolo Blahnik, Moschino, Oscar de la Renta, Roger Vivier, Sergio Rossi, Stuart Weitzman, Tibi, and Tuleh, were granted creative license and access to unlimited CRYSTALLIZED - Swarovski Elements to re-imagine Dorothy's design with their own modern vision of the sparkling Ruby Slipper.

"The Wizard of Oz is a timeless classic which has touched people of all ages and will never go out of style," said Brad Globe, President, Warner Bros. Consumer Products.

"What better way to celebrate the film's 70th Anniversary than appearing front and center at Mercedes-Benz Fashion Week, sharing with fans these beautiful new designs of Dorothy's Ruby Slippers."

Beginning, September 5, the Collection will also be showcased at an incredible installation surrounding the famed fountain area at Mercedes-Benz Fashion Week's Bryant Park tents.

After Mercedes-Benz Fashion Week wraps, the Ruby Slipper Collection will make an appearance at Elizabeth Glaser Pediatric AIDS Foundation's Kids for Kids Family Carnival in New York City's Park Avenue Armory Building on September 20.

Additional stops for the Collection include Miami Art Week to coincide with Art Basel Miami Beach December 4-8th. Multiple public viewings are planned throughout 2009.

Following a year of being highlighted at special events around the country, the complete and original The Wizard of Oz Ruby Slipper Collection will be auctioned at a gala event in fall 2009 with the proceeds benefiting the Elizabeth Glaser Pediatric AIDS Foundation.

Guests attending the event received a special collection of The Wizard of Oz PhotoStamps, developed by Warner Bros. Consumer Products in collaboration with Stamps.com.

The Wizard of Oz PhotoStamps sheets will sell at PhotoStamps.com, and all net proceeds will benefit the Elizabeth Glaser Pediatric AIDS Foundation.

Warner Bros. Consumer Products

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