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Vibrant style is essence of VYBES collection

Oct '08
Titan Eye+, Titan Industries' exclusive optical retail chain has announced the launch of "VYBES" - a trendy new collection of eyewear for the young and young at heart.

This collection has been designed keeping in mind the modern eyewear consumer for whom eyewear is no longer just a necessity; but an expression of their personality. The bold colors, sleek eyeshapes and unique detailing on each of the frames are guaranteed to help the wearer make a style statement every time.

This collection is based on three design trends:

Futuristic: Metallic looks with cut outs

• Crisp silhouette, linear shapes and seamless designs

Vibrant Colours: Bright colours tempered by metal and black acetate

• Bright Yellow, Ivy Green and Shocking orange – ranging from a peek-a-boo at the temple to a luminous flood of it thought the frame

Basics with a Twist: Conventional colours with metallic highlights

• These colours are never out of style – classic and sophisticated on one hand they given a twist to make the look contemporary and stylish.

As innovation is a key part of the brand – Titan Eye+ launches for the first time a unique concept called 'Changeable Temples'. This product line is an integral part of the Vybes offering as it allows consumers the opportunity to change their look at the flick of a wrist.

Each frame has 6 unique colour options of temples. As a result people can change their look by replacing one pair of temples with another. This unique feature allows people to experiment with style and accessorize their eyewear with their apparel.

The collection is available across all Titan Eye+ stores.

Commenting on the new collection, Mr. Ravi Kant, COO, Eyewear Division - Titan Industries said, "Eyewear today is being used as a personal style statement. People are looking for options that enhance their personality and fit into their lifestyle. With "Vybes" we offer consumers stylish frames for trendy looks. This collection has been created for young adults and people who are young at heart. Vibrant style is the essence of this collection"

With 28 stores across 11 cities, Titan Eye+ plans to be the dominant player in the eyewear industry offering optical solutions for varying consumer needs. Leveraging the company's retail and design expertise, the chain offers a world-class optical store experience with a range of over 1,000 stylish products to help you look your best.

Titan Eye+ Key Differentiators
• Browse, Select & Buy format
• Style Consultancy - to help select the right frames
• International designs and style trends
• Wide range of distinctive, attractive frames
• Zero-error eye testing in state-of-the-art optometry clinics
• Only branded scratch-resistant lenses
• Warranty for all products
• Warm and friendly environment
• Specially trained retail clinic staff

Besides the house brands of Titan, Eye+, Dash (for children) and now "Vybes", the stores display a host of international brands in frames and sunglasses. Conforming to Titan's exacting quality standards, the stores offer a warranty upto one year on Titan products

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