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Commercial Partners & Designers to share common platform at WLFW

Oct '08
Wills Lifestyle India Fashion Week, India's leading business of fashion event, announced a powerful list of 10 commercial partners and 79 participating designers who would bring business and fashion on a common platform.

The designers comprise established and emerging names from across the country who would market Indian Fashion to domestic and international buyers, fashion enthusiasts, media and other industry stakeholders.

WIFW SS 2009 has the biggest line-up of designers in any Spring/Summer event. While promoting promising design talent WIFW SS 2009 also boasts of 18 designers who would be showcasing their collections at WIFW for the first time. At each event WIFW sets new standards and builds its talent team in keeping with global standards.

The prestigious brands associating with Wills Lifestyle India Fashion Week, Spring/Summer 2009, from 15-19 October, 2008.

• Wills Lifestyle – Title Sponsor
• Fiama Di Wills – Presenting Partner
• Hewlett Packard – Gold Partner
• Chivas – Fashion Partner
• Audi – Major Partner
• Elle –Magazine Partner
• NDTV Good Times -Broadcasting Partner
• Big FM- Radio Partner
• The Park, New Delhi - Hotel Partner
• Yahoo – Online Partner

Welcoming the Sponsor and Partners for WIFW 2009, Sunil Sethi, President, FDCI said, "Wills Lifestyle India Fashion Week is India's leading business of fashion event.

With each passing edition the confidence and trust of our partners have grown as we moved forward towards our primary agenda of promoting business.

Designers form the epicenter of the fashion industry and we are extremely happy to announce the list of participating designers for the forthcoming event. ”

With 36 shows and 79 designers on the show schedule Wills Lifestyle India Fashion Week brings before the Indian and International Clientele five action-packed days of absolute fashion and serious business.

The designers will be showcasing their collections under three new categories introduced in the last edition – Contemporary, Synthesis/ Heritage and Creator.

Atul Chand, Divisional Chief Executive, ITC's Lifestyle Retailing, said, "Wills Lifestyle India Fashion Week has been scaling new heights edition after edition and I compliment all stakeholders in making this the country's most prestigious event.

There is great synergy in the association of our premium lifestyle brands Wills Lifestyle & Fiama Di Wills with the event and we look forward to further strengthening the partnership."

Shubhodip Pal, Head of Consumer Marketing, HP PSG, India said, “HP's association with the Fashion Week is a perfect blend where technology meets style.

True to its design and innovation promise, it our pleasure to bring an international label to the Fashion Week this year. HP will unveil the Spring Summer '09 collection of Vivienne Tam who is one of the most renowned International fashion designer in the industry.

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