Home / Knowledge / News / Fashion / Talbots launches Classic Awards program
Talbots launches Classic Awards program
Jan '09
Leading specialty retailer Talbots announced that in an effort to reward and recognize a wider range of customers, it has launched an expanded “Classic Awards” customer loyalty program.

Building on the success of its existing program that rewards Talbots proprietary card holders, the new approach includes the addition of non-charge-based loyalty incentives. Talbots Classic Awards program will now encompass three levels of participation, each of which will enable customers to earn points for every purchase made with Talbots, whether in-store, online or via catalog. Once a customer earns 500 points, she receives a $25 Appreciation Dividend. Other benefits of Classic Awards membership include birthday bonus percentage off coupons and other special offers such as Double Points. The three levels of Talbots Classic Awards include:

• Classic Awards Red – does not require purchases made on a Talbots Charge, and allows customers to earn rewards regardless of their payment method. Members receive a 0.5 point for every $1 spent on Talbots merchandise;
• Classic Awards Platinum – enrolls customers automatically when they open a Talbots Charge card. Members gain 1 point for every $1 spent with a Talbots Charge card.
• Classic Awards Black – represents distinguished Talbots Charge customers who spend $1,000 annually. Members receive 1.25 points for every $1 spent using their Talbots Charge.

“Customer loyalty has been a hallmark of the Talbots brand since Nancy and Rudy Talbots opened their first red door in 1947,” said Lori Wagner, Chief Marketing Officer of the Talbots brand. “Our Classic Awards program continues to be a critical link to an ongoing dialogue with our best customers. We are looking forward to extending this program and its benefits to a whole new group of Talbots fans and further reward our very best customers with new and innovative incentives.”

The Talbots, Inc. is a leading specialty retailer and direct marketer of women's apparel, shoes and accessories. The Company currently operates stores in 877 locations in 47 states, the District of Columbia, and Canada, with 594 locations under the Talbots brand name and 283 locations under the J. Jill brand name. Both brands target the age 35 plus customer population.


Must ReadView All

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Indian textiles minister assures Manipur sector support

Textiles | On 15th Oct 2018

Indian textiles minister assures Manipur sector support

Indian textiles minister Smriti Irani recently assured Manipur state...

Courtesy: Huntsman

Textiles | On 15th Oct 2018

Huntsman Textile Effects & Chemours expand alliance

Huntsman Textile Effects and Chemours are set to expand their...

Interviews View All

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Spokesperson, Hugo Boss

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...



Italtex is a leading studio publishing fabric trend-books since 1959....

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search