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Harper's Bazaar debuts in India with Swarovski crystal elements
Feb '09
Harper's BAZAAR will debut in India this Week with the BAZAAR masthead CRYSTALLIZED with sparkling XILION CRYSTALLIZED - Swarovski Elements

The collaboration presenting the first ever CRYSTALLIZED cover in India is a celebration of the launch of Harpers Bazaar in India and an innovation by CRYSTALLIZED - Swarovski Elements that inspires the world of fashion and lifestyle.

BAZAAR's cover has been CRYSTALLIZED in India to create the ultimate inspirational experience that marries fashion and luxury. This association is carried forward from similar associations between Harper's BAZAAR and CRYSTALLIZED - Swarovski Elements for UK and US Editions.

18,000 covers of the inaugural issue have been CRYSTALLIZED as limited edition issues for select distribution.

Commenting on the first cover to be CRYSTALLIZED in India, Mr. Sanjay Sharma, Country Manager, CRYSTALLIZED - Swarovski Elements says, “Our partnership with Harper's BAZAAR displays yet another inspirational creative partnership which is avant-garde, fashion forward and luxurious, a spirit perfectly encapsulated by both the brands. The CRYSTALLIZED cover celebrates the launch of Harpers BAZAAR in India and gives the inaugural issue a truly spectacular and special visual presence.”

CRYSTALLIZED - Swarovski Elements, the crystal elements brand of Swarovski, provides inspirational and innovative crystal elements in a variety of shapes, sizes, cuts, colours and finishes, that bring radiance, emotion and desire to every product, object, accessory they adorn.

CRYSTALLIZED – Swarovski Elements, now sought-after by name, by consumers across the world, have become an essential, integral and creative part of fashion and lifestyle today. To help everyone easily identify these superior quality elements, the company has created the Made with CRYSTALLIZED – Swarovski Elements label, to be used only by selected designers and brands.

The label highlights creative collaboration with the designer or brand and at the same time serves as a stamp of authenticity and integrity. The limited edition magazine also has a 'Made with CRYSTALLIZED - Swarovski Elements tag verifying its authenticity and exclusivity.

Harper's Bazaar

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