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Enamor launches INAYA nightwear collection
May '09
With the fashion worlds spring summer collection at its finest, premium lingerie brand Enamor launches its latest creation – INAYA. An all new nightwear collection from Enamor, INAYA offers a gorgeous array of chic sophisticated styles – all effervescent and representative of the fashion trends of many seasons to come.

The launch took place with a sizzling fashion show where the Enamor INAYA styles set the stage on fire enthralling the audience. The show began with Enamors Spring Summer 2009 collection as a prelude to the launch of Enamor INAYA. The fashion show was choreographed by renowned fashion choreographer, Rashmi Virmani with great aplomb and style.

“We are delighted to announce the launch of Enamor INAYA, which has been created for the woman who celebrates life and herself. INAYA, meaning 'grace' is a whole new world of original style in luxurious softness and we are proud to present these stunning nightwear styles under the Enamor fold”, said Sumir Hinduja, Director Gokaldas Intimatewear Pvt. Ltd. on the occasion.

The brand is hopeful of carving a niche for itself given the fact that the new age woman of today needs to identify with every aspect of fashion she sports – with nightwear featuring high on her fashion list. “INAYA brings forth a combination of never-seen-before silhouettes in nightwear in India and augments choice for the discerning premium nightwear customer”, Mr. Hinduja added.

Each of the Enamor INAYA styles have been created with exquisite fabrics from across the world, distinctive cuts ensure that each style suits the Indian woman and are available in gorgeous colours unique to each collection. With 6 collections – Atlantis, Cheetah Rose, Dragon, Sepia Siren, Osaka and Silken Blossom - wrapped in fresh bold and yet, sublime ensembles, Enamor INAYA offers tasteful indulgence for the woman of today.

Available in Bangalore this April onwards, at Lifestyle, Shoppers Stop and other Multi Brand Outlets, also available at Exclusive Brand Outlets across the country.

Every woman is unique in body and soul. From boudoir to boardroom, from projecting glamour or confidence or even mischief, Enamor encourages women to celebrate their own unique style though the language of lingerie. Women come in different body shapes, sizes, and personality types. Enamor realises this truth and celebrates every woman's right to express herself and revel in her feminity.


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