Home / Knowledge / News / Fashion / Henry Mandell's new brands reflect fresh & edgy Barcelona vibe
Henry Mandell's new brands reflect fresh & edgy Barcelona vibe
28
Jul '09
Seeking to provide retailers and consumers with apparel that is fresh, with a different take on attitude, Henry R. Mandell has launched two new brands, Catalunya Nights for women and Counts of Barcelona for men. Catalunya Nights will premiere at the Intermezzo trade show in New York from August 2-August 4th. Henry R. Mandell is the retired President of Ed Hardy/Christian Audigier and is a 15-year apparel industry veteran.

Catalunya Nights offers a casual top that allows the customer to feel comfortable, relaxed, unpretentious and stylish, with a keen sense of taste. Graphics will be inspired by and remain authentic to the Barcelona/Catalan cultural icons of art, modernist architecture, joy of living and the indomitable Catalan spirit…. colorful and substantial, yet simple, designed to impress, but not overwhelm.

Counts of Barcelona incorporates the heraldry of the storied Counts of Barcelona, iconic Catalan symbols such as the bat, shield and Modernisme details….at once authentic and masculine, with a touch of romance and a big measure of the incomparable Barcelona vibe. Both collections are at home as street wear, casual wear or club wear…for a day in the sun or an evocative Barcelona night of dinner, drinks or dancing barefoot at a beach front club.

Each brand is positioned as an attitudinal brand, reflecting the fresh, free, stylish and slightly edgy Barcelona vibe. The product is sensual, yet remains true to a clean and simpler look that consumers are gravitating towards. It has a luxurious look and feel, yet is priced to be attainable and practical. The brands are authentic, with each graphic having a story rooted in legend, history or lore of the land. The apparel is stylish, yet exudes a degree of practicality and refined taste…with the Barcelona spirit of living well without living large.

In explaining the essence of Catalunya Nights, Henry R. Mandell said, "Rather than create a blinged out or contrived "lifestyle" brand, I set out to convey an attitude….a state of mind, that takes you away, opens your mind, stimulates your senses and brings out your classical inner beauty. I want to make you imagine a place of supreme contentment, surrounded by beauty, creativity, passion, amazing art, fanciful architecture and a people of indomitable spirit."

As an extension of this vision, the spirit of the brand is expressed in credos of self affirmation and growth, such as; embrace life, love fiercely, create, strong heart and faith that are incorporated into the logo and challenges consumers to live well by appreciating what is really important in life.

In describing his men's collection, Henry R. Mandell explained, "I've always wondered why casual contemporary clothing for men had to look alike, either with dark themes of death, despair and destruction, or bland non-descript basics for those who play it safe. The result is a either hard-edged or soft edged sameness with the same result…conformity. That's not what men really want nor, for that matter, do dark colors and edgy themes by itself define masculinity. There has got to be real substance to define a real man."


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search