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PUMA AW 09 adds style to your gymming wardrobe

Aug '09
PUMA, the sports lifestyle brand unveiled its Autumn Winter 09 Collection. The collection of footwear, apparel and accessories combines sport, lifestyle and fashion, whether you decide to go sailing, running, go golfing or just hitting gym, PUMA AW 09 range has it all.

Puma's uber cool MOTOR SPORT 09 RANGE with a special focus on Ferrari and Ducati is 'High tech for the teams, high style for the fans'. What began as a mission to outfit drivers and mechanics with quality footwear for the specific challenges they faced in their day to day work became a huge variety of each division products.

For the fairer sex, PUMA introduces FITNESS & SHALA range. It is desirable for the tech performance- as well as the fun training- and lifestyle oriented girl. Wear it to the gym as well as for yoga courses or your favorite work out. It features in high technical materials like lyocell and supplex offering the support and comfort and style. So get going girls, add style and spunk to your gymming wardrobe.

PUMA SAILING range makes a comeback in fresh bright colors after PUMA racing team finished their debut in a fantastic second place at the Volvo Ocean Race - one of the world's iconic sporting events. This adventure is over now but the spirit is alive with PUMA sailing lifestyle collection inspired by sea- and harbor life.

PUMA also brings to its kitty the FOUNDATION LINE AND FOUNDATION PRIME AW 2009 collection. PUMA Foundation comprises a line of Apparel, Accessories, swim- and headwear products with a real basic and sporty design. The focus is on the PUMA branding, which the customer wants to appear as visible as possible on the product and on a colorful but simple look, accurate to the motto “less is more”.

Foundation Prime on the other hand is the ideal counterpart to the Foundation line since it complements the Foundation offer whilst targeting a customer who is a little more detail oriented and willing to pay a bit more for his / her Tee or Sweat Jacket and Foundation Prime is Retail Exclusive!!!

Rooted in heritage sport, modernity and the revolutionary spirit of the pre-PUMA era, RUDOLF DASSLER SCHUHFABRIK is a modern sport fashion collection that combines vintage silhouettes with a street edge on a high quality and pricing level. This season's design inspiration is coming from a mixture of heritage influences of the original shoe manufacture and a sense of modern architecture. The line is meant to attract the more exclusive customer looking for a certain sense of individuality.

Overwhelmed by the great fan following for the URBAN MOBILITY & GOLF RANGE, PUMA re-introduces Urban Mobility and golf collection. The Urban Mobility accessories are about simplifying the journey through urban life. By creating products that are designed to allow for easy freedom of movement, it revolutionizes urban travel, whether it's on the street, at the office or on the road.

The range comprises ofapparels, shoes and bags. PUMA Golf collection is designed to blend fashion and functionality. The collection comprises of apparel in bright pops and plaids which are extremely durable and absorbent. The collection broadly divides into golf performance and golf lifestyle and has a product portfolio of club bags, caps, handbags, weekenders, belts, gloves and socks.

PUMA stands for performance and the range would be incomplete without its running range. Designed for speed, style and warmth during winter, Puma's running range is a must have for every athlete.


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