Tamsin Davies director of Nancy Dee commented 'From signing up to Pure London to being at the show I never thought we would have seen this many customers. I couldn't have achieved this success without being at the show. Pure London gives us the credibility and gets our name out there.'
Helping buyers plan ahead for the season, the Pure Catwalk showcased dedicated scenes from Mina, Lauren Vidal, Mais il est ou le soeil?, Aftershock and Anoushka G as well as scenes from ethical exhibitors and new brands to Pure London. Whilst the new style catwalk show in the Spirit section provided an upbeat visual aid for visitors with scenes from Desigual, Boo-Teek, Forever Unique, Hippi Chic London, Motel, Punkyfish and Yumi, along with a scene dedicated to new brands.
More information than ever was available at the show with trend presentations and seminars on topics such as how to negotiate better rent deals from landlords; how to maximise online sales; understanding your customers' shopping habits, how to buy into the right trend and turn collections into commercial reality, hosted by Drapers and the WGSN.
Steve Newbold, Managing Director of Pure London commented 'The attendance was significantly up year on year and the visitor profile was of a very high quality. Feedback from exhibitors was incredibly positive with many having their best ever show. This bodes well for the industry and proves that good businesses can flourish in a difficult economic environment. Pure London has cemented its position as Europe's leading fashion trade event for directional womenswear, boutique fashion, accessories, footwear and young fashion for men and women..'
The dates for next season's Pure London are 14, 15, 16 February 2010, at Olympia, London.
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