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Forever-Breathe – memorable collections at LFW
Sep '09
Virtues by Ashish and Viral, Myoho by Kiran & Meghna and Vivek Kumar presented memorable collections for S/S 2010 at Lakme Fashion Week.

Inspired by the Bollywood hits Pakeezah and Umraojaan the bridal collection called “Forever” by Ashish and Viral Parikh for their label Virtues was a splendid line of opulent traditional creations. Designed in soft pastels that moved from ivory, gold, beige, pink, peach and lilac to sea green for the men's and women's trousseau offering, the garments were heavily embellished with cutwork, Marodi, vasali and gota work. The luxurious lehengas with churidars, and the multi kalidar kurtas, the very exotic cholis and the lavish dupattas with designs, adapted from ancient carpets, glittered on the catwalk with crystal, sequin, zari, resham and bead embroidery.

The striking dramatic collection included a brilliant ivory gold cutwork sleeve top with Benarsi ijar and gota work dupattas, a fabulous gold kedia top with a half length skirt and churidar trouser, jute lehenga with Marodi embroidery cutwork and some interesting sexy cholis. Men's wear was regal with brocade jackets, and ornate sherwanis. The “Forever” bridal collection from Virtues was one of the most glittering presentations of the day.

The designing duo of Kiran and Meghna for their label Myoho presented a fresh pretty collection for Spring/Summer 2010 that was light as air and which encouraged the designers to term it as “Breathe”. Showing only a strict dress line which was layered in fluid cottons, silk; the pinafores, smocks, 'A line' silhouettes and swirling trapeze shapes were ideal for the young and trendy dresser.

The muted colours like ivory, beige, amber and teal were contrasted with black and touches of gold zari. A mix of abstract patterns and stenciled flowers came together,to form a harmonious look for the summer ensembles. Opening the show with an ivory cotton smock the theme continue with checked lining under a sheer outer cover, a tiered short mini over a printed brown lining, then continued with abstract appliqués and moved to peasant pinafores and front tie-ups for shaping. Here was a collection ideal for lounging around on those hot summer days.

He called his collection Noshi and the look was a mix of origami and drapes with silver metallic accents on various garment sections. Vivek Kumar's line was created with some extreme touches as fluid fabrics were draped and gathered and held in place with silver metallic collars, shoulder straps or armhole contrasts. From a colour story of neutral white it moved to lemon and then peach to finally end with turquoise and grey. The silhouettes ranged from fluid to lean with loose accents like scooped armholes and swirling shaded dresses with godets followed the unconventional theme. The silver metallic accents even appeared as floral motifs or were folded to create abstract designs. Vivek Kumar's look was very innovative and will score with women who want to make a strong fashion statement.

Lakme Fashion Week

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