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Miss America to partner with DSW Shoe Warehouse
10
Dec '09
DSW Shoe Warehouse and The Miss America Organization announced they have entered into a long-term partnership. Under this agreement, DSW will become the official provider of shoes for the Miss America pageant and a national sponsor for The Miss America Organization. The two companies will also work together to develop a unique brand of footwear, which will be a first for The Miss America Organization.

"We are truly excited to enter into this partnership with DSW Shoe Warehouse," said Sam Haskell, III, Chairman of the Board of The Miss America Organization. "DSW's style fits with our message that Miss America is contemporary, hip and a style icon, and we're anxious to help promote a wonderful company that shares the same strong connection to women we do."

"DSW is proud to be associated with The Miss America Organization," said Mike MacDonald, President and CEO of DSW Shoe Warehouse. "We look forward to sponsoring their important role as the world's leading provider of scholarships for young women."

Miss America will partner with DSW Shoe Warehouse as she travels 20,000 miles every month on her national media tour. Miss America 2010 will be crowned on Saturday, January 30, live on TLC from Planet Hollywood in Las Vegas. The pageant will feature an incredible opening number and will once again be hosted by Mario Lopez with all 53 contestants stepping out in footwear provided by DSW.

In partnership with DSW, the 53 Miss America contestants will help support important social causes throughout the year, while strengthening the efforts of vibrant young women across America.

DSW Inc


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