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Elda De La Rosa chosen as Oscars Designer Challenge Finalist
27
Feb '10
Premier Chicago couture designer, Elda De La Rosa, announces that she has been chosen as one of nine designers to participate in Oscars Designer Challenge 2010. For the 2nd year, the Academy of Motion Pictures Arts and Sciences is inviting the public to vote for one designer to have their original gown worn by one of the Awards escorts as she brings the statuettes onto the stage during the 82nd Academy Awards on March 7, 2010.

The nine finalists were selected by the Academy's fashion coordinator and a committee from submissions of designers around the country. The gowns and designers were revealed yesterday at a live runway show at the Academy of Motion Pictures Arts and Sciences in Beverly Hills, California. The winning gown will be announced during "Oscars Red Carpet... 2010," the live arrivals show that will air on ABC beginning at 5 p.m. PT on March 7th. The couture gown designed by Elda De La Rosa is part of her spring 2010 Alta Gracia Collection and is called Lucero, meaning shining star in Spanish.

To see footage of the finalist's gowns and to cast your vote for Elda De La Rosa, log on to Oscars.com. Public voting is open now and goes through 11:59 pm PT March 1, 2010. Anyone over the age of 18 can register to participate and will be allowed to vote once a day until the voting period ends.

The Gown, Lucero is bluish/gold in color and made of iridescent, silk taffeta and, like the entire 2010 Alta Gracia Collection, inspired by the strong, yet beautiful and feminine women who have influenced De La Rosa's life. Specifically, she tapped into the classic, tailored, vintage look of the 40s, where structure met femininity. Throughout the collection, she uses luxurious fabrics, including wool and silk blends, taffeta and charmeuses.

Since 2001, Elda De La Rosa has been designing collections inspired by the strong, beautiful Spanish women who have helped shape her life and the flowing, organic nature of the fabrics she uses.

Elda De La Rosa Couture


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