JCPenney's collaboration with People StyleWatch builds on the retailer's dramatic style authority transformation. Elevating the fashion in its assortment to a whole new level, JCPenney has launched powerful national and private brands; partnered with the hottest design and style experts like Allen Schwartz, Charlotte Ronson, Cindy Crawford, and Mary Kate Olsen and Ashley Olsen; opened the best that beauty has to offer with Sephora inside JCPenney boutiques, and will launch exclusively Liz Claiborne – one of America's best known women's brands – and fast-fashion brand MNG by Mango this fall, providing customers more reasons to shop JCPenney than ever before.