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Iconix Brand & Marin Group sign up for Joe Boxer footwear
15 Nov '05
2 min read
New York based Iconix Brand Group Inc, announced an international licensing agreement for its JOE BOXER brand for men's and women's footwear with Marin Group International, LLC ('Marin Group'), a leading footwear company based in the United States and Canada.
The long term agreement covers men's and women's casual footwear including slippers, sandals and sneakers.
Marin Group has planned an initial distribution of JOE BOXER footwear in approximately 100 retail stores to launch in June 2006.
'Their JOE BOXER business in Canada is growing rapidly in better department and specialty stores.
The recent launch of JOE BOXER active apparel in Canada has helped create a demand for multiple product categories including footwear.
Marin Group's management team has an extensive background in building big consumer footwear brands,' commented Bill Sweedler, President of the Company's JOE BOXER division.
Founded in 2003, Marin Group was formed by a group of footwear professionals that have worked for Polo, Teva, and Addidas during their careers.
'They are excited to partner with the Iconix Brand Group in Canada and look forward to building a successful JOE BOXER footwear business.
Considering the phenomenal success of the JOE BOXER brand in Canada, they believe that consumers will embrace footwear inspired by JOE BOXER's cool and irreverant heritage,' said Ron Page, CEO of Marin Group.
Iconix Brand Group Inc is in the business of marketing and licensing the CANDIE'S, BONGO, BADGLEY MISCHKA, JOE BOXER and RAMPAGE trademarks on a variety of apparel and fashion products.
Through its wholly owned subsidiary, Brightstar Footwear Inc, the Company also arranges for the manufacture of footwear products for mass market retailers.
The long term agreement covers men's and women's casual footwear including slippers, sandals and sneakers.
Marin Group has planned an initial distribution of JOE BOXER footwear in approximately 100 retail stores to launch in June 2006.
'Their JOE BOXER business in Canada is growing rapidly in better department and specialty stores.
The recent launch of JOE BOXER active apparel in Canada has helped create a demand for multiple product categories including footwear.
Marin Group's management team has an extensive background in building big consumer footwear brands,' commented Bill Sweedler, President of the Company's JOE BOXER division.
Founded in 2003, Marin Group was formed by a group of footwear professionals that have worked for Polo, Teva, and Addidas during their careers.
'They are excited to partner with the Iconix Brand Group in Canada and look forward to building a successful JOE BOXER footwear business.
Considering the phenomenal success of the JOE BOXER brand in Canada, they believe that consumers will embrace footwear inspired by JOE BOXER's cool and irreverant heritage,' said Ron Page, CEO of Marin Group.
Iconix Brand Group Inc is in the business of marketing and licensing the CANDIE'S, BONGO, BADGLEY MISCHKA, JOE BOXER and RAMPAGE trademarks on a variety of apparel and fashion products.
Through its wholly owned subsidiary, Brightstar Footwear Inc, the Company also arranges for the manufacture of footwear products for mass market retailers.
Iconix Brand Group Inc
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