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Carmelo Anthony's Jordan Melo 5.5 signature shoe launches nationally

Nov '05
Jordan, a division of Nike, Inc is set to launch the second in line of the Carmelo Anthony signature shoe and apparel collection, the Jordan Melo 5.5.

The national print and TV ad campaign takes a personal look at Carmelo Anthony's journey from streets to stardom, highlighting one of the star basketball athletes of the Jordan brand.

Scheduled to retail November 25 nationwide, the Jordan Melo 5.5 seamlessly blends both old and new.

Taking design inspiration from the Air Jordan 5 and Air Jordan 6, the shoe illustrates the brand's dedication to creating the most technologically advanced performance shoes on the market while infusing insights from Carmelo Anthony himself.

His inspiration behind the personality of the shoe includes personal touches like his emerald birthstone, his "CA" tattoo, and homage to Myrtle Avenue, his childhood home in Baltimore (which also served as the location backdrop for his TV commercial).

During national broadcast of UPN's Vibe Awards, the TV commercials will debut, offering consumers and fans an intimate look at the athlete's life journey to superstardom in the NBA.

Directed by Antoine Fuqua, director of the critically acclaimed movie 'Training Day', Melo encounters influential and life-changing figures from his past.

Guest appearances include Coach Jim Boeheim from Syracuse University (his coach), basketball legend Bernard King (one of Melo's heroes), and music mogul Kevin Liles (also a Baltimore-native and a success story himself).

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